{"id":406911,"date":"2020-06-17T17:02:00","date_gmt":"2020-06-17T15:02:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=406911"},"modified":"2020-06-17T17:02:00","modified_gmt":"2020-06-17T15:02:00","slug":"how-businesstech-created-a-winning-advertising-campaign-for-codehesion","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/406911\/how-businesstech-created-a-winning-advertising-campaign-for-codehesion\/","title":{"rendered":"How BusinessTech created a winning advertising campaign for Codehesion"},"content":{"rendered":"

Codehesion<\/strong><\/a> is South Africa’s leading smartphone app development company, specialising in Android and iOS development.<\/p>\n

Its strength is that is creates better smartphone apps at more affordable rates than other large software development companies.<\/p>\n

When Codehesion started operating, however, it needed to let the market know it was the best option for South African companies who wanted to develop their smartphone app.<\/p>\n

It also needed to ensure it stood out above its competitors, and did not get lost in the crowd.<\/p>\n

To achieve this, Codehesion launched an online-only marketing campaign – which included a strong presence on BusinessTech.<\/p>\n

Sponsored articles and Facebook targeting<\/h3>\n

The two main marketing elements Codehesion used on BusinessTech were sponsored articles and Facebook retargeting.<\/p>\n

Codehesion regularly published sponsored articles on BusinessTech detailing what services it offered, why it was a superior option to its competitors, and how it could take care of all a company’s smartphone app development needs.<\/p>\n

These articles were published on the BusinessTech homepage, included in the daily email newsletter, and posted to BusinessTech’s Facebook, Twitter, and LinkedIn pages.<\/p>\n

Facebook retargeting was then used to serve Codehesion adverts on Facebook to people who had read Codehesion’s articles on BusinessTech.<\/p>\n

This retargeting was very successful, as adverts were only serviced to people who had already shown an interest in Codehesion.<\/p>\n

This also ensured that Codehesion’s advertising spend was allocated efficiently.<\/p>\n

The result of the BusinessTech campaign was that over the past year 9,167 people visited the Codehesion website to find out more about the company and what it offers.<\/p>\n

Content marketing on BusinessTech also provided a\u00a0large number of backlinks to the Codehesion website – which increased its SEO ranking and resulted in over 2,200 visits from organic Google search traffic.<\/p>\n

BusinessTech the best-performing partner<\/h3>\n

The campaign which ran on BusinessTech was so successful, that it delivered more users to the Codehesion website than competing news websites, direct traffic, and organic search.<\/p>\n

You can read more about BusinessTech’s performance here.<\/strong><\/a><\/p>\n

To find out more about advertising on BusinessTech, please contact Kevin Lancaster on kevin@businesstech.co.za<\/a>\u00a0<\/strong><\/p>\n

\n

Codehesion – Article on BusinessTech<\/h3>\n

\"Codehesion<\/a><\/p>\n

\n

Codehesion – BusinessTech Facebook Post<\/h3>\n

\"Codehesion<\/a><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Codehesion is South Africa’s leading smartphone app development company, specialising in Android and iOS development – This is how is marketed itself on BusinessTech.<\/p>\n","protected":false},"author":57,"featured_media":406923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982,13257],"class_list":["post-406911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech","tag-codehesion"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/406911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=406911"}],"version-history":[{"count":13,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/406911\/revisions"}],"predecessor-version":[{"id":406951,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/406911\/revisions\/406951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/406923"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=406911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=406911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=406911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}