{"id":407799,"date":"2020-06-16T15:00:27","date_gmt":"2020-06-16T13:00:27","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=407799"},"modified":"2020-06-15T16:42:44","modified_gmt":"2020-06-15T14:42:44","slug":"top-5-smartphone-brands-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/enterprise\/407799\/top-5-smartphone-brands-in-south-africa\/","title":{"rendered":"Top 5 smartphone brands in South Africa"},"content":{"rendered":"

South Africa’s smartphone market saw shipments decline 22.9% quarter on quarter in Q1 2020, according to the latest insights from global technology research and consulting firm International Data Corporation (IDC).<\/p>\n

While shipments are traditionally weaker in Q1 than in Q4, the major reason behind the underperformance of the market was the impact of the global Covid-19 pandemic.<\/p>\n

The Covid-19 outbreak halted production in China, with the resultant supply shortages effectively severing smartphone shipments into the South African in Q1 2020.<\/p>\n

“The country’s poor QoQ performance was due to delays in shipments of mobile phone devices into the country,” said Arnold Ponela, a research analyst at IDC.<\/p>\n

“Economic activity is usually slow in the first quarter of the year, but this was exacerbated by uncertainties caused by the Covid-19 crisis.<\/p>\n

“With the negative impact of the pandemic on the economy, consumer demand declined substantially and channel activity was restricted due to lockdown measures and security issues.”<\/p>\n

Despite all these challenges around supply and demand, Samsung continues to top the smartphone space in terms of overall smartphone shipments, accounting for 29.9% of the market’s units in Q1 2020.<\/p>\n

Samsung’s lead was driven by the launch of various new affordable and feature-rich models such as its new A series and S series range. Mobicel (17.7%) and Huawei (15.9%) followed in second and third place, respectively.<\/p>\n

\"\"<\/a><\/p>\n

Looking ahead, IDC expects South Africa’s overall mobile phone market to experience a further double-digit decline in Q2 2020 caused by Covid-19 lockdowns and restrictions.<\/p>\n

“Consumer demand will be severely affected, with the majority of consumer budgets being directed towards essential consumption,” said Ramazan Yavuz, a senior research manager at IDC.<\/p>\n

“Throughout 2020, the fallout from the Covid-19 crisis will compound South Africa’s existing local and macroeconomic challenges. As such, we expect smartphone shipments to the country to decline 6.1% year on year for 2020 as a whole.”<\/p>\n

\n

Read: Smartphone shipments expected to fall a record 12% in 2020<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

While shipments are traditionally weaker in Q1 than in Q4, the major reason behind the underperformance of the market was the impact of the global Covid-19 pandemic.<\/p>\n","protected":false},"author":10,"featured_media":385169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13700],"tags":[26,1635,2614,52],"class_list":["post-407799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise","tag-headline","tag-huawei","tag-international-data-corporation","tag-samsung"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/407799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=407799"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/407799\/revisions"}],"predecessor-version":[{"id":407853,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/407799\/revisions\/407853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/385169"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=407799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=407799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=407799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}