{"id":408455,"date":"2020-06-19T08:37:05","date_gmt":"2020-06-19T06:37:05","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=408455"},"modified":"2020-06-19T08:37:05","modified_gmt":"2020-06-19T06:37:05","slug":"how-businesstech-became-south-africas-largest-business-publication","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/408455\/how-businesstech-became-south-africas-largest-business-publication\/","title":{"rendered":"How BusinessTech became South Africa\u2019s largest business publication"},"content":{"rendered":"<p>BusinessTech is the largest business news website in the country, and is read by 8 million South Africans every month.<\/p>\n<p>This audience consists of\u00a0South African professionals, managers, business owners, and executives, including:<\/p>\n<ul>\n<li>1.5 million managers<\/li>\n<li>900,000 business owners<\/li>\n<li>860,000 executives<\/li>\n<li>118,000 CEOs and directors<\/li>\n<\/ul>\n<p>BusinessTech&#8217;s strong audience is thanks to its focus on reliable business news, and ensuring it covers the latest topics affecting the South African economy.<\/p>\n<p>This has not only allowed it to build up a loyal readership of C-level executives, business owners, and professionals, but made it the go-to business news website for South Africans who need in-depth coverage of breaking news.<\/p>\n<h3 class=\"my-4\">Big growth as South Africa goes online<\/h3>\n<p>BusinessTech&#8217;s growth over 2019 and the start of 2020 has been impressive, but its audiences numbers truly took off when the Covid-19 pandemic hit.<\/p>\n<p>With businesses and employees moving online and working remotely, BusinessTech saw a huge spike in traffic. This was due to:<\/p>\n<ul>\n<li>South Africans needing daily updates on the Covid-19 pandemic and the nationwide lockdown.<\/li>\n<li>Businesses and employees adopting a digital-first approach &#8211; resulting in online news websites being in high demand as sources of trusted information.<\/li>\n<\/ul>\n<p>The graph below shows how BusinessTech&#8217;s South African audience has grown over the past year &#8211; increasing from just over 3 million readers in May 2019 to over 8 million readers in May 2020.<\/p>\n<div id=\"attachment_408755\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/06\/BusinessTech.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-408755\" class=\"wp-image-408755\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/06\/BusinessTech.png\" alt=\"BusinessTech\" width=\"640\" height=\"359\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/06\/BusinessTech.png 1302w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/06\/BusinessTech-300x168.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/06\/BusinessTech-1024x574.png 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/06\/BusinessTech-768x431.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/06\/BusinessTech-1200x673.png 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><p id=\"caption-attachment-408755\" class=\"wp-caption-text\">Click the graph to enlarge it.<\/p><\/div>\n<h3 class=\"my-4\">Data-driven journalism<\/h3>\n<p>BusinessTech editor Gareth Vorster said with companies and employees drastically changing the way they operate and work, people need quick access to trusted information to inform their decision making.<\/p>\n<p>This is exactly what BusinessTech provides, thanks to its focus on data-driven journalism and accurate, up-to-the-minute news coverage<\/p>\n<p>\u201cWe will always ensure that our readers remain up to date with the latest news as they navigate through an ever-changing business environment,&#8221; said Vorster.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech is the largest business news website in the country, and is read by 8 million South Africans every month.<\/p>\n","protected":false},"author":57,"featured_media":402991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-408455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/408455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=408455"}],"version-history":[{"count":20,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/408455\/revisions"}],"predecessor-version":[{"id":409047,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/408455\/revisions\/409047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/402991"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=408455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=408455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=408455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}