![\"One](\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/07\/One-in-four-spend-one-third-of-their-life-on-mobile.jpg\")
<\/a>One in four spend one-third of their life on mobile<\/p><\/div>\n
In terms of what global\u00a0consumers are looking for from the mobile web, speed
\n(41%), consistency with the PC web experience (33.2%),\u00a0security (16.2%), and a personalized experience (7.5%),\u00a0were cited as the most important factors.<\/p>\n
Netbiscuits\u00a0found that as many as 76% of consumers would abandon a website if it\u2019s not optimized for mobile browsing.<\/p>\n
It found that 30% simply won\u2019t bother trying to use a brand\u2019s non-optimized site, or turn to a competitor instead.<\/p>\n
Search is the single most popular activity on the mobile web, with 90% of respondents spending time on it each day.<\/p>\n
As a value added service, 22.9% of respondents say they spend up to five minutes a day conducting online banking activities.<\/p>\n
<\/a>Speed importance<\/p><\/div>\n
The software firm found that eight of 10 respondents said speed was the number one factor when\u00a0accessing\u00a0the mobile web, while 61% a faster download of content would increase their satisfaction with their smartphone web experience.<\/p>\n
“With independent statistics showing that a one second delay in load time leads to a 7% loss in\u00a0conversions, the pressure on brands to make speed a top priority becomes even higher,”\u00a0Netbiscuits said.<\/p>\n
On Apps, the survey found that\u00a0when searching the mobile web, websites\u00a0are preferred to apps, with 42.3% choosing the\u00a0browser over the 17.5% who prefer apps.\u00a0The one\u00a0exception was social networking, where many\u00a0consumers preferred to use the native app.<\/p>\n
\u201cThe mobile web is one of the biggest disruptive technologies we have ever seen. The phenomenal uptake of its usage, alongside rumored customer dissatisfaction with the quality of experience has been the main motivation for us to undertake this research, said\u00a0Dan Weisbeck,\u00a0CMO of Netbiscuits.<\/p>\n
More on SA Internet trends<\/h3>\n
Banks to reduce branches by a fifth?<\/strong><\/a><\/p>\n SA handset sales to hit R23 billion in 2013<\/a><\/strong><\/p>\n