{"id":410845,"date":"2020-06-26T08:31:49","date_gmt":"2020-06-26T06:31:49","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=410845"},"modified":"2020-06-26T08:31:49","modified_gmt":"2020-06-26T06:31:49","slug":"why-your-brand-needs-to-be-on-businesstech","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/410845\/why-your-brand-needs-to-be-on-businesstech\/","title":{"rendered":"Why your brand needs to be on BusinessTech"},"content":{"rendered":"<p>If you want to grow your brand awareness in the South African business market, BusinessTech is the perfect partner.<\/p>\n<p>BusinessTech is the largest business news website in the country and reaches 8 million South Africans every month.<\/p>\n<p>Importantly, this audience consists of\u00a0South African professionals, managers, business owners, and executives, including:<\/p>\n<ul>\n<li>1.5 million managers<\/li>\n<li>900,000 business owners<\/li>\n<li>860,000 executives<\/li>\n<li>118,000 CEOs and directors<\/li>\n<\/ul>\n<p>This makes BusinessTech the perfect place to drive brand awareness and recognition, ensuring it is top-of-mind among South Africa&#8217;s business decision makers.<\/p>\n<h3 class=\"my-4\">Decision makers are key<\/h3>\n<p>Brand awareness among decision makers is key, and by placing your brand on BusinessTech you reach two important groups of people:<\/p>\n<ul>\n<li><strong>Business Decision Makers<\/strong> &#8211; The people who make and influence purchasing decisions for their business.<\/li>\n<li><strong>Consumer Decision Makers<\/strong> &#8211; The people who make and influence purchasing decisions for their home.<\/li>\n<\/ul>\n<p>In addition to the business decision makers on the site, 2.1 million BusinessTech readers are the main decision makers at home &#8211; and decide how their household\u2019s money is spent.<\/p>\n<p>B2B and B2C companies will therefore find excellent value by placing their brand in front BusinessTech&#8217;s audience.<\/p>\n<p>To find out more about advertising on BusinessTech, please contact Kevin Lancaster on\u00a0<strong><a href=\"mailto:kevin@businesstech.co.za\" target=\"_blank\" rel=\"noopener noreferrer\">kevin@businesstech.co.za<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to grow your brand awareness in the South African business market, BusinessTech is the perfect partner.<\/p>\n","protected":false},"author":57,"featured_media":402991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-410845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/410845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=410845"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/410845\/revisions"}],"predecessor-version":[{"id":410849,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/410845\/revisions\/410849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/402991"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=410845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=410845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=410845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}