{"id":413697,"date":"2020-07-08T12:27:17","date_gmt":"2020-07-08T10:27:17","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=413697"},"modified":"2020-07-08T12:27:17","modified_gmt":"2020-07-08T10:27:17","slug":"the-most-trusted-form-of-online-advertising-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/413697\/the-most-trusted-form-of-online-advertising-in-south-africa\/","title":{"rendered":"The most trusted form of online advertising in South Africa"},"content":{"rendered":"

South Africans trust articles more than any other form of online advertising.<\/p>\n

This was a finding in the 2020 South African Business Marketing Report<\/strong><\/a>, which detailed the types of advertising people respond to the best.<\/p>\n

It is for this reason that BusinessTech developed the Sponsored Article marketing product – which delivers an advertising message in a trusted format.<\/p>\n

“If you want to build trust among your audience, then you must share your message with them in a way that inspires trust,” said BusinessTech MD Kevin Lancaster.<\/p>\n

“A Sponsored Article lets you speak to your audience in a one-on-one conversation. By including statements from executives or professionals within your company in the article, you also give your organisation a human face – which is a powerful way to connect with customers.”<\/p>\n

\"Articles\"<\/a><\/p>\n

Articles are easy to implement<\/h3>\n

Sponsored Articles are not only a powerful way to reach your audience, they are easy to create and publish.<\/p>\n

“Many companies think content is hard to create. It’s not,” said Lancaster.<\/p>\n

“We can repurpose existing press releases and company blog posts, or write a new article based on a short brief. Content is what we specialise in as an online publisher.”<\/p>\n

The impressive results Sponsored Article campaigns deliver for BusinessTech clients is evidence of their effectiveness.<\/p>\n

You can read about how BusinessTech Sponsored Articles helped Codehesion become the best-known smartphone app developer<\/strong><\/a> in South Africa.<\/p>\n

To see the Sponsored Articles published on BusinessTech, visit the Industry News section.<\/strong><\/a><\/p>\n

If you would like to find out how to publish Sponsored Articles of your own, contact Kevin Lancaster on kevin@businesstech.co.za<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

South Africans trust articles more than any other form of online advertising.<\/p>\n","protected":false},"author":57,"featured_media":413735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982,15073],"class_list":["post-413697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech","tag-sponsored-articles"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/413697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=413697"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/413697\/revisions"}],"predecessor-version":[{"id":414503,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/413697\/revisions\/414503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/413735"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=413697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=413697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=413697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}