{"id":415559,"date":"2020-07-14T17:53:58","date_gmt":"2020-07-14T15:53:58","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=415559"},"modified":"2020-07-14T17:53:58","modified_gmt":"2020-07-14T15:53:58","slug":"a-powerful-way-to-advertise-online-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/415559\/a-powerful-way-to-advertise-online-in-south-africa\/","title":{"rendered":"A powerful way to advertise online in South Africa"},"content":{"rendered":"<p>Online advertising is the best way to promote your business, brand, product, or service.<\/p>\n<p>This fact was proven by Nielsen\u2019s Media ROI Benchmarks\u00a0<a href=\"http:\/\/www.prc.za.com\/2018\/10\/17\/digital-and-print-combined-consistently-deliver-the-greatest-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>report<\/strong><\/a> for South Africa, which showed that digital advertising spend gives companies <a href=\"https:\/\/mybroadband.co.za\/news\/industrynews\/343907-digital-advertising-when-you-really-need-bang-for-your-buck.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>the best return on investment.<\/strong><\/a><\/p>\n<p>Digital advertising easily outperforms TV, print, radio, and out-of-home advertising.<\/p>\n<p>Today, we take a look at one of the most powerful forms of online advertising: Native Adverts.<\/p>\n<h3 class=\"my-4\">Native Adverts<\/h3>\n<p>Native Adverts are advertisements which don&#8217;t feel or look like traditional adverts, and they are incredibly effective.<\/p>\n<p>2020 advertising <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-trends\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>trends reports<\/strong><\/a> from <a href=\"https:\/\/blog.hubspot.com\/marketing\/online-advertising\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>HubSpot<\/strong><\/a> show that Native Adverts offer multiple benefits over traditional online adverts, including:<\/p>\n<ul>\n<li>People view Native Adverts over 50% more than banners ads.<\/li>\n<li>31% of people are more likely to buy from a brand after viewing their Native Adverts.<\/li>\n<\/ul>\n<p>The most effective form of Native Adverts is content marketing, also known as sponsored articles, advertorials, or partner content.<\/p>\n<p>Sponsored articles allow a business to advertise themselves, and their products or services, in a way that fits in with the look and feel of the online platform they are advertising on.<\/p>\n<p>It also adds one of the most crucial elements a company needs in advertising to succeed: trust.<\/p>\n<p>South Africans trust articles more than any other form of online advertising.<\/p>\n<p>According to the <a href=\"https:\/\/businesstech.co.za\/news\/media\/396651\/2020-south-african-business-marketing-report-released\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>2020 South African Business Marketing Report<\/strong><\/a>, articles are by far the most trusted form of online advertising.<\/p>\n<p><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/07\/Articles.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-413731 aligncenter\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/07\/Articles.jpg\" alt=\"Articles\" width=\"640\" height=\"430\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/07\/Articles.jpg 640w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/07\/Articles-300x202.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>It is for this reason that BusinessTech developed its sponsored article marketing product &#8211; which delivers an advertising message in this highly-trusted format.<\/p>\n<p>Sponsored articles are published on BusinessTech and posted to Facebook, Twitter, and LinkedIn &#8211; amplifying their reach via social media.<\/p>\n<p>Furthermore, BusinessTech offers native banner advertising across the site, and native newsletter adverts in its daily email newsletter to subscribers.<\/p>\n<p>These formats all include the benefits of native advertising.<\/p>\n<p>To find out more about Native Adverts on BusinessTech, please contact BusinessTech MD Kevin Lancaster on\u00a0<a href=\"mailto:kevin@businesstech.co.za\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>kevin@businesstech.co.za<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online advertising is the best way to promote your business, brand, product, or service.<\/p>\n","protected":false},"author":57,"featured_media":415637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-415559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/415559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=415559"}],"version-history":[{"count":10,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/415559\/revisions"}],"predecessor-version":[{"id":415643,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/415559\/revisions\/415643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/415637"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=415559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=415559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=415559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}