{"id":418253,"date":"2020-07-21T13:35:48","date_gmt":"2020-07-21T11:35:48","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=418253"},"modified":"2020-07-27T06:44:35","modified_gmt":"2020-07-27T04:44:35","slug":"the-3-best-ways-to-advertise-on-businesstech","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/418253\/the-3-best-ways-to-advertise-on-businesstech\/","title":{"rendered":"The 3 best ways to advertise on BusinessTech"},"content":{"rendered":"

South African companies are focussed on a digital-first approach to advertising, as it offers the best return on investment<\/strong><\/a> and is the most effective way to reach their target audience.<\/p>\n

But what are the best ways to advertise online, and how does a company decide where they should spend their advertising budget?<\/p>\n

BusinessTech is the first choice for the country’s top companies and brands when they launch new online advertising campaigns, and we have seen a big increase in the number of businesses advertising on our platforms.<\/p>\n

Using the data from these campaigns, we can detail the three most popular and effective ways to advertise on BusinessTech.<\/p>\n

\n

Sponsored Articles<\/h3>\n

Sponsored articles are the most trusted form of online advertising<\/strong><\/a> in South Africa, and a great way to promote your brand, product, or service.<\/p>\n

A sponsored article lets you speak to your audience in a one-on-one conversation and gives your organisation a distinct character \u2013 which is a powerful way to connect with customers<\/p>\n

You can see the sponsored articles published on BusinessTech here.<\/strong><\/a><\/p>\n

Articles work excellently across desktop and mobile.<\/p>\n

\"Article<\/a><\/p>\n

\n

Homepage Takeovers<\/h3>\n

Homepage takeovers are the most high-impact display placement you can get on BusinessTech.<\/p>\n

They are used to display a company’s position as a market leader and reach BusinessTech’s core audience who visit the homepage every day<\/strong><\/a>.<\/p>\n

Homepage takeovers work excellently on desktop.<\/p>\n

\"HPTO<\/a><\/p>\n

\n

Display Banners<\/h3>\n

Display banners are a great way to reinforce your brand and advertise your latest specials, webinars, online events, sales, products, and services.<\/p>\n

BusinessTech has a range of banner options available, and we can place them in the section of your choice.<\/p>\n

Display banners work excellently across desktop and mobile.<\/p>\n

\"Banner<\/a><\/p>\n

\n

Find out more<\/h3>\n

To find out more about advertising on BusinessTech, please contact Kevin Lancaster on kevin@businesstech.co.za<\/strong><\/a><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

South African companies are focussed on a digital-first approach to advertising, as it is the most effective way to reach their target audience.<\/p>\n","protected":false},"author":57,"featured_media":418269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-418253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/418253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=418253"}],"version-history":[{"count":16,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/418253\/revisions"}],"predecessor-version":[{"id":419861,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/418253\/revisions\/419861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/418269"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=418253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=418253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=418253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}