Twitter Inc reported a second straight quarter of record user growth as people joined the service for news and entertainment during the global coronavirus outbreak, but its advertising business was hammered amid a global marketing retraction as businesses pulled back on spending.<\/p>\n
Twitter reported 186 million daily users for the period ended June 30, a 34% jump over the quarter a year earlier, and its largest year-over-year increase since first reporting the metric in 2016.<\/p>\n
Users jumped 24% in the first quarter, a record at that time.<\/p>\n
Shares gained about 3% as the market opened.<\/p>\n
But second-quarter sales declined 19% to $683.4 million compared with a year earlier, the San Francisco-based social-media company said Thursday in a statement.<\/p>\n
Analysts, on average, projected $704.6 million, according to data compiled by Bloomberg.<\/p>\n
The company said it\u2019s exploring additional business lines, including a possible subscription offering, as a way to supplement advertising, which makes up more than 82% of total revenue.<\/p>\n
Twitter also acknowledged a high-profile hack of its service earlier this month, calling the incident \u201cdisappointing\u201d and saying it\u2019s \u201cworking with law enforcement as they conduct their investigations.\u201d<\/p>\n
Hackers used phishing techniques against company employees to gain access to at least 130 accounts, including for some famous users such as Joe Biden, Jeff Bezos and Elon Musk, and sent tweets asking for Bitcoin.<\/p>\n
\u201cWe understand our responsibilities and are committed to earning the trust of all of our stakeholders with our every action, including how we address this security issue,\u201d Twitter chief executive officer Jack Dorsey said in the statement and in a letter to shareholders.<\/p>\n
He opened a call with analysts by personally apologizing.<\/p>\n
Twitter added 20 million new daily users over the quarter. The growth was \u201cprimarily driven by external factors, such as continued shelter-in-place requirements for many people, and increased global conversation around the Covid-19 pandemic and other current events,\u201d the company said in the letter to shareholders.<\/p>\n
Despite the increase in users, Twitter said advertising revenue fell 23%, including 25% in the US, with many companies pulling back on spending given the global pandemic. The company also saw a drop from late May to mid-June \u201cwhen many brands slowed or paused spend in reaction to US civil unrest.\u201d<\/p>\n
Twitter\u2019s stock has gained 15% to $36.94 this year, bouncing back from a low of $22 in March.<\/p>\n
Twitter didn\u2019t give a forecast for the third quarter or share any advertising updates for July.<\/p>\n
Thousands of advertisers have cut or lowered spending on Facebook Inc. to protest hate speech on the platform and the company\u2019s content policies. Many buyers have extended those cutbacks to all social media.<\/p>\n
Twitter executives dodged a number of questions from analysts about the impact of the boycott on the company\u2019s business.<\/p>\n
\u201cWe\u2019re here to talk about Q2 so I\u2019ll focus on what we saw in the last quarter,\u201d chief financial officer Ned Segal said when asked about July advertising trends.<\/p>\n
He said ad revenue was down 15% over the last three weeks of June, better than the 27% decline the company saw in the last three weeks of March at the beginning of the pandemic.<\/p>\n
Segal also said Twitter is optimistic that ad growth will continue to improve given the return of events like live sports, which typically drive consumers to the service. Major League Baseball starts its shortened season on Thursday, and the National Basketball Association is also set to resume this month.<\/p>\n
Snap Inc earlier this week reported better-than-expected revenue for the quarter, but warned its advertising business could be hurt by the economic effects of the virus moving forward.<\/p>\n
Analysts project Facebook\u2019s revenue will increase just 2% year over year when it reports earnings next week, compared to about 18% growth in the first quarter.<\/p>\n
Twitter said its effort to find \u201cadditional potential revenue product opportunities\u201d is in the early stages. \u201cWe do not expect any revenue attributable to these opportunities in 2020, you may see tests or hear us talk more about them as our work progresses,\u201d the company said in the letter.<\/p>\n
\u201cThese are really just ideas right now,\u201d Segal said, adding that Twitter is thinking about commerce and subscriptions for people who use the service.<\/p>\n
Dorsey said the company is also considering a business related to \u201cmanaging paywalls\u201d – and that it will likely test some of these business lines later this year. Any subscription would need to \u201ccomplement\u201d Twitter\u2019s advertising business, Dorsey said.<\/p>\n
\u201cWe have a really high bar for when we would ask consumers to pay for aspects of Twitter,\u201d he added. \u201cWe are in the very, very early phases of exploring.\u201d<\/p>\n
Twitter reported a net loss of $1.2 billion in the quarter, though credits most of that loss to a $1.1 billion deferred tax asset allowance. Excluding that tax expense, Twitter said its adjusted loss was $127 million, or 16 cents a share. Analysts, on average, estimated a loss of 1 cent.<\/p>\n