{"id":419827,"date":"2020-07-27T16:17:33","date_gmt":"2020-07-27T14:17:33","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=419827"},"modified":"2020-07-27T16:17:33","modified_gmt":"2020-07-27T14:17:33","slug":"the-time-for-south-african-businesses-to-advertise-online-is-now","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/419827\/the-time-for-south-african-businesses-to-advertise-online-is-now\/","title":{"rendered":"The time for South African businesses to advertise online is now"},"content":{"rendered":"<p>If your business is not advertising online, or has not adopted a digital-first approach to marketing, the time to change is now.<\/p>\n<p>This was the message from Google&#8217;s Marketing Insights team, who recently <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/covid-accelerated-digital-adoption\/?utm_medium=email&amp;utm_source=d-content-alert&amp;utm_team=twg-gb&amp;utm_campaign=twg-gb-caa&amp;utm_content=cta-btn&amp;mkt_tok=eyJpIjoiTWpnNU1tUmlaR1V4TldObCIsInQiOiJ5ekVXalJDaDdJUzZPNnduQ3hEWDIzQ1RIT0NZWkdNWnFMZFI3VHNBU3RvN0FSNUZXTHNucEpDQzY1VGV3QjBtcWRzVFV4OEYxQURBZzhGMk1FMkEzdWNvUUFQTFlXNHFoVGJZS2tWN0VhK3d0T3ZVaUI3UGQ1MzJ2bVwvM0V6bm8ifQ%3D%3D\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>published a report<\/strong><\/a> on why companies need to digitally transform.<\/p>\n<p>While online advertising has been growing rapidly in recent years, the COVID-19 pandemic has accelerated this process.<\/p>\n<p>The reasons for this are easy to understand:<\/p>\n<ul>\n<li>People are spending more time online: learning, reading news, shopping, and watching series and movies.<\/li>\n<li>Remote working is here in full force, and may businesses plan to make &#8220;working from home&#8221; a permanent option for employees.<\/li>\n<li>Strong digital marketing can boost a company&#8217;s revenue and lower costs.<\/li>\n<\/ul>\n<p>In South Africa specifically, Nielsen\u2019s Media ROI Benchmarks report showed that digital advertising gives companies the best return on investment when compared to TV, Print, Cinema, Radio, and Billboard\/Outdoor advertising channels.<\/p>\n<h3 class=\"my-4\">Advertising on BusinessTech<\/h3>\n<p>As the largest business news website in South Africa, BusinessTech is the first choice for many companies who advertise online.<\/p>\n<p>BusinessTech offers a range of services and benefits which make it the best place to advertise your company, brand, product, or service.<\/p>\n<p>These include:<\/p>\n<ul>\n<li><strong>Effective advertising products<\/strong>: Sponsored articles and display banners are the most popular and effective advertising products, and are easy to execute.<\/li>\n<li><strong>Quick turnaround time<\/strong>: We can launch your online advertising campaign almost immediately &#8211; there are no long turnaround times.<\/li>\n<li><strong>Trusted platform<\/strong>: BusinessTech is trusted by its audience and by the companies which advertise on it &#8211; which include JSE-listed firms, SMEs, and multinational corporations.<\/li>\n<li><strong>Excellent pricing and value-adds<\/strong>: BusinessTech offers competitive pricing for its online products and value-adds which ensure you receive a favourable return on investment.<\/li>\n<\/ul>\n<p>To find out more about advertising online with BusinessTech, contact BusinessTech MD Kevin Lancaster on <a href=\"mailto:kevin@businesstech.co.za\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>kevin@businesstech.co.za<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your business is not advertising online, or has not adopted a digital-first approach to marketing, the time to change is now.<\/p>\n","protected":false},"author":27,"featured_media":419853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-419827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/419827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=419827"}],"version-history":[{"count":8,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/419827\/revisions"}],"predecessor-version":[{"id":419855,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/419827\/revisions\/419855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/419853"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=419827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=419827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=419827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}