{"id":42082,"date":"2013-07-19T15:14:54","date_gmt":"2013-07-19T13:14:54","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=42082"},"modified":"2013-07-19T17:03:59","modified_gmt":"2013-07-19T15:03:59","slug":"5-technologies-that-changed-the-game","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/42082\/5-technologies-that-changed-the-game\/","title":{"rendered":"5 technologies that changed the game"},"content":{"rendered":"<p>Technologies come and go &#8211; and are not always met with success or a healthy life cycle &#8211; but every now and then, we&#8217;re met with something that makes its presence felt in a big way.<\/p>\n<p>Be it from an unexpected source, years of evolution, a company trying something new, or a down-right surprising success story that silenced all the critics, these technologies played a big part in changing the tech landscape.<\/p>\n<p>The technologies listed below are not the be-all and end-all of game changers in technology, but they are technologies which fundamentally changed the way their field was seen or used &#8211; or even created an entirely new field in their wake.<\/p>\n<div id=\"attachment_42083\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/07\/Nintendo-Wii.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42083\" class=\"size-full wp-image-42083\" alt=\"Nintendo Wii\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/07\/Nintendo-Wii.png\" width=\"600\" height=\"400\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/07\/Nintendo-Wii.png 600w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/07\/Nintendo-Wii-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-42083\" class=\"wp-caption-text\">Nintendo Wii<\/p><\/div>\n<h3 class=\"my-4\">Nintendo Wii &#8211; taking gaming to the everyman<\/h3>\n<p>The Wii is a 7th generation gaming console released by Nintendo. When the console launched in 2006, it gained a significant head start on competitors &#8211; Microsoft&#8217;s Xbox 360 and Sony&#8217;s Playstation 3.<\/p>\n<p>While Nintendo&#8217;s console could not match the processing power of its competition &#8211; and had to face the sniggers and &#8220;wee&#8221; jokes made at its expense &#8211; Nintendo&#8217;s console had one very appealing draw: its price.<\/p>\n<p>Retailing for US$50 &#8211; US$150 cheaper than the next cheapest console (Xbox 360 at US$300 &#8211; US$400) and mass-appeal family-friendly games, the Wii went after a different market to Microsoft and Sony &#8211; casual gamers.<\/p>\n<p>The Wii&#8217;s positioning worked perfectly for the company, with people of all ages &#8211; from children to the elderly &#8211; playing games on the system.<\/p>\n<p>By March 2013, Nintedo had shipped just under 100 million Wii consoles across the world &#8211; surpassing both the Xbox 360 (77.2 million units) and the PlayStation 3 (75 million units) despite its lack of technical horsepower.<\/p>\n<p>While Nintendo&#8217;s Wii may not have been the best or most powerful console available &#8211; it certainly became the most accessible, and moved gaming away from the field of the &#8220;hardcore&#8221; and into the living rooms of the everyman.<\/p>\n<div id=\"attachment_24879\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2012\/10\/iPad-mini.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24879\" class=\"size-full wp-image-24879\" title=\"iPad Mini\" alt=\"iPad Mini\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2012\/10\/iPad-mini.jpg\" width=\"600\" height=\"400\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2012\/10\/iPad-mini.jpg 600w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2012\/10\/iPad-mini-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-24879\" class=\"wp-caption-text\">iPad Mini<\/p><\/div>\n<h3 class=\"my-4\">iPad &#8211; birthing a new market<\/h3>\n<p>In 2010, CNN reported that &#8220;as Apple&#8217;s iPad is released in nine overseas markets&#8230;industry watchers wonder if they are seeing the birth of a new market or a geek niche product&#8221;.<\/p>\n<p>While the launch of the iPad created the question &#8211; a retrospective look at the sales which followed certainly answered it.<\/p>\n<p>Since the launch of the iPad in 2010, Apple has shifted over 120 million iPads world wide &#8211; 19.5 million sold in the last quarter, alone.<\/p>\n<p>Beyond Apple&#8217;s sales, the tablet market has exploded, opening the way for manufacturers like Acer, Samsung, HP, Lenovo &#8211; pretty much anyone in the industry &#8211; to launch and sell their own tablets.<\/p>\n<p>According to research firm IDC, tablet sales globally are expected to grow 58.7% in 2013 to 229.3 million units.<\/p>\n<p>Further, the IDC expects tablet shipments to outpace the entire PC market by 2015.<\/p>\n<p>It wasn&#8217;t the first tablet ever launched, but the iPad is definitely the tablet that made having a tablet a thing &#8211; and everyone took notice.<\/p>\n<div id=\"attachment_36984\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/05\/Twitter-new.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36984\" class=\"size-full wp-image-36984\" alt=\"Twitter new\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/05\/Twitter-new.jpg\" width=\"600\" height=\"400\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/05\/Twitter-new.jpg 600w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/05\/Twitter-new-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-36984\" class=\"wp-caption-text\">Twitter<\/p><\/div>\n<h3 class=\"my-4\">Twitter &#8211; it caught on<\/h3>\n<p>It&#8217;s difficult to imagine a day going by when someone isn&#8217;t sub-tweeting or hash-tagging or saying something idiotically racist on Twitter &#8211; but there was a time when the world just didn&#8217;t quite get it.<\/p>\n<p>Back in more innocent times (2006), a company called Odea released a service called Twttr, an online short message service (SMS) that delivered quick messages of networked people straight to your phone.<\/p>\n<p>While functionally different at launch, Twttr would eventually evolve into the Twitter as we know it today &#8211; an online service that allows you to follow short messages posted by other people you choose to include in your network.<\/p>\n<p>What did people think of the service when it launched?<\/p>\n<p>&#8220;This is never going to catch on.&#8221;<\/p>\n<p>Seven years later, however, over 270 million users across the globe would beg to differ.<\/p>\n<p>While there&#8217;s no official number at which to peg Twitter&#8217;s true value, in 2011 the company was priced at over US$8.4 billion &#8211; a number which would be far greater now.<\/p>\n<p>Available on pretty much every platform out there, catering to the stalkers, narcissists, news-hounds, trolls and the all-sorts of the world, Twitter has very much &#8220;caught on&#8221; &#8211; and with hundreds of thousands of sign-ups happening every month, it doesn&#8217;t look like it&#8217;s going to slow down any time soon.<\/p>\n<div id=\"attachment_42085\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/07\/Tesla-Model-S.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42085\" class=\"size-full wp-image-42085\" alt=\"Tesla Model S\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/07\/Tesla-Model-S.png\" width=\"600\" height=\"400\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/07\/Tesla-Model-S.png 600w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/07\/Tesla-Model-S-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-42085\" class=\"wp-caption-text\">Tesla Model S<\/p><\/div>\n<h3 class=\"my-4\">Tesla Motors &#8211; making electric cars sexy<\/h3>\n<p>Whether you&#8217;re aesthetically inclined or not, it&#8217;s undeniable that Elon Musk&#8217;s Tesla Motors has definitely made electric cars sexy &#8211; but it&#8217;s faced a tough time making them financially viable. Until now, that is.<\/p>\n<p>For the first time the company&#8217;s 10 year history, in Q1 2013 Tesla recorded a profit of $11 million &#8211; with a 83% increase in sales and growing demand for its vehicles.<\/p>\n<p>It has been a tough road to profitability for Tesla, as the company builds its own cars and has to expand its costly &#8220;Supercharger network&#8221; of &#8220;filling stations&#8221; across its markets (at US$500,000 a pop) to make sure they can actually run.<\/p>\n<p>The company&#8217;s flagship car, the Tesla Roadster (which has since stopped production), was sold at US$109,000 as a base price, and sold 2,400 units of the vehicle by September 2012.<\/p>\n<p>In contrast to the relatively meagre sales numbers of the Roadster, the company&#8217;s follow-up &#8211; the Tesla Model S sedan, which sells for a minimum of US$95,400 &#8211; has become the star child to push the brand.<\/p>\n<p>It may be too soon to call Tesla&#8217;s Model S a roaring success that will change the motor industry, but with 15,000 &#8220;pre-orders&#8221; currently in, and 30,000 expected in 2014, Tesla is certainly changing the face of electric cars in the USA &#8211; and showing that it can be done profitably.<\/p>\n<p>Tesla has a new version of the Roadster as well as the Model X in line for 2014, and other vehicles also planned.<\/p>\n<div id=\"attachment_42084\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/07\/MP3-audio.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42084\" class=\"size-full wp-image-42084\" alt=\"MP3 audio\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/07\/MP3-audio.png\" width=\"600\" height=\"400\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/07\/MP3-audio.png 600w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/07\/MP3-audio-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-42084\" class=\"wp-caption-text\">MP3 audio<\/p><\/div>\n<h3 class=\"my-4\">MP3 encoding &#8211; down-sizing your tunes<\/h3>\n<p>It would be easy to add Apple&#8217;s iPod to this list of technologies, as the music player changed the way we consume music &#8211; and eventually other media &#8211; every day.<\/p>\n<p>However, giving credit where credit is due, it&#8217;s arguably MP3 encoding which fundamentally changed the way music is shared and stored, even though it took a long time to get there.<\/p>\n<p>MP3s use data compression based on perceptual limitations of human hearing &#8211; that is, our ears can&#8217;t hear the full spectrum of audio waves present in recorded music, so there is a lot of extra, inaudible baggage being dragged along with digital sound.<\/p>\n<p>The concept of cancelling out those sounds &#8211; called auditory masking &#8211; was reported as early as 1894, but it took decades of understanding and evolution in compression technology before the MP3 format got standardized in 1995.<\/p>\n<p>While storage today isn&#8217;t much of an issue, when disk space was more limited, MP3s were a god-send, shrinking audio files to a fraction of the size.<\/p>\n<p>This means that consumers finally had the means to access thousands of songs on platforms like iTunes, and could store them on their portable media players like iPods.<\/p>\n<p>Smaller file sizes also opened up the way for easier music sharing online &#8211; which paved the way for Napster and other file-sharing sites to blossom.<\/p>\n<h3 class=\"my-4\">More list articles<\/h3>\n<p><strong><a title=\"Permalink to Technology\u2019s dead and dying\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/38288\/technologys-dead-and-dying\/\" rel=\"bookmark\">Technology\u2019s dead and dying<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Biggest disruptors in tech\" href=\"http:\/\/businesstech.co.za\/news\/general\/35434\/biggest-disruptors-in-tech\/\" rel=\"bookmark\">Biggest disruptors in tech<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to The most unnecessarily expensive gadgets\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/37056\/the-most-unnecessarily-expensive-gadgets\/\" rel=\"bookmark\">The most unnecessarily expensive gadgets<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Most expensive hotels in the world\" href=\"http:\/\/businesstech.co.za\/news\/general\/36914\/most-expensive-hotels-in-the-world\/\" rel=\"bookmark\">Most expensive hotels in the world<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technologies come and go &#8211; and are not always met with success or a healthy life cycle &#8211; but every now and then, we&#8217;re met with something that makes its presence felt in a big way.<\/p>\n","protected":false},"author":10,"featured_media":42091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[26,6310,3000,6309,93,3673],"class_list":["post-42082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-headline","tag-mp3","tag-nintendo","tag-tesla-motors","tag-twitter","tag-wii"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/42082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=42082"}],"version-history":[{"count":10,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/42082\/revisions"}],"predecessor-version":[{"id":42424,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/42082\/revisions\/42424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/42091"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=42082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=42082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=42082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}