{"id":421852,"date":"2020-08-05T16:10:15","date_gmt":"2020-08-05T14:10:15","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=421852"},"modified":"2020-08-05T16:10:15","modified_gmt":"2020-08-05T14:10:15","slug":"sponsored-articles-the-best-way-to-advertise-online","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/421852\/sponsored-articles-the-best-way-to-advertise-online\/","title":{"rendered":"Sponsored articles – The best way to advertise online"},"content":{"rendered":"

Online advertising is the best way to promote your business in South Africa.<\/p>\n

This is according to Nielsen\u2019s Media ROI Benchmarks report for South Africa, which revealed that online advertising beats TV, radio, print, and billboards to provide the\u00a0best return on investment<\/strong><\/a>.<\/p>\n

Of the online advertising options available to companies, one stands above the rest: Sponsored Articles.<\/p>\n

Sponsored articles are the\u00a0most trusted form of online advertising<\/strong><\/a> in South Africa, and are a great way to promote your brand, product, or service.<\/p>\n

In fact, business decision makers trust sponsored articles more than company blog posts, social media posts, Google Search adverts, videos, and influencer posts.<\/p>\n

Sponsored articles on BusinessTech<\/h3>\n

BusinessTech is an excellent platform to promote your business using sponsored articles.<\/p>\n

As the largest business news website in South Africa, BusinessTech is read by managers, executives, directors, CEOs, CFOs, CTOs, and business owners every month.<\/p>\n

This makes it the perfect place for B2B marketing.<\/p>\n

To see the long list of South African companies which trust BusinessTech to make them stand out with sponsored articles, visit the BusinessTech Industry News category.<\/strong><\/a><\/p>\n

For more information on how you can use sponsored articles as part of your online advertising strategy, please contact Kevin Lancaster on kevin@businesstech.co.za<\/strong><\/a><\/p>\n

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Online advertising is the best way to promote your business in South Africa.<\/p>\n","protected":false},"author":57,"featured_media":419853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-421852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/421852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=421852"}],"version-history":[{"count":8,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/421852\/revisions"}],"predecessor-version":[{"id":422390,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/421852\/revisions\/422390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/419853"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=421852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=421852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=421852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}