{"id":424090,"date":"2020-08-11T10:36:51","date_gmt":"2020-08-11T08:36:51","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=424090"},"modified":"2020-08-11T10:36:51","modified_gmt":"2020-08-11T08:36:51","slug":"how-sponsored-articles-make-customers-trust-your-company","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/424090\/how-sponsored-articles-make-customers-trust-your-company\/","title":{"rendered":"How Sponsored Articles make customers trust your company"},"content":{"rendered":"<p>Sponsored Articles are the <a href=\"https:\/\/businesstech.co.za\/news\/industry-news\/413697\/the-most-trusted-form-of-online-advertising-in-south-africa\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>most trusted form of online advertising<\/strong><\/a> in South Africa, and are an excellent way to reach both businesses and consumers.<\/p>\n<p>As detailed in the <a href=\"https:\/\/businesstech.co.za\/news\/media\/396651\/2020-south-african-business-marketing-report-released\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>2020 South African Business Marketing Report<\/strong><\/a>, online articles are more trusted than Google Adverts; Facebook, Twitter, and LinkedIn posts; videos; and influencer posts.<\/p>\n<p>It is for this reason that BusinessTech developed the Sponsored Article marketing product \u2013 which delivers an advertising message in a trusted format.<\/p>\n<p>\u201cIf you want to build trust among your audience, then you must share your message with them in a way that inspires trust,\u201d said BusinessTech MD Kevin Lancaster.<\/p>\n<p><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/07\/Articles.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-413731 aligncenter\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/07\/Articles.jpg\" alt=\"Articles\" width=\"640\" height=\"430\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/07\/Articles.jpg 640w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/07\/Articles-300x202.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h3 class=\"my-4\">Articles are easy to implement<\/h3>\n<p>Sponsored Articles are not only a powerful way to reach your audience, they are easy to create and publish.<\/p>\n<p>\u201cMany companies think content is hard to create. It\u2019s not,\u201d said Lancaster.<\/p>\n<p>\u201cWe can repurpose existing press releases and company blog posts, or write a new article for you. Content is what we specialise in as an online publisher.\u201d<\/p>\n<p>To see the Sponsored Articles published on BusinessTech, visit the\u00a0<a href=\"https:\/\/businesstech.co.za\/news\/industry-news\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Industry News section.<\/strong><\/a><\/p>\n<p>If you would like to find out how to publish Sponsored Articles of your own, contact Kevin Lancaster on\u00a0<a href=\"mailto:kevin@businesstech.co.za\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>kevin@businesstech.co.za<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sponsored Articles are the most trusted form of online advertising in South Africa, and are an excellent way to reach both businesses and consumers.<\/p>\n","protected":false},"author":57,"featured_media":419853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982,45,53],"class_list":["post-424090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech","tag-facebook","tag-google"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/424090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=424090"}],"version-history":[{"count":11,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/424090\/revisions"}],"predecessor-version":[{"id":424096,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/424090\/revisions\/424096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/419853"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=424090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=424090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=424090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}