{"id":430502,"date":"2020-09-02T06:50:08","date_gmt":"2020-09-02T04:50:08","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=430502"},"modified":"2020-09-02T06:50:08","modified_gmt":"2020-09-02T04:50:08","slug":"businesstech-sponsored-articles-excellent-performance-and-roi","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/430502\/businesstech-sponsored-articles-excellent-performance-and-roi\/","title":{"rendered":"BusinessTech Sponsored Articles &#8211; Excellent performance and ROI"},"content":{"rendered":"<p>If you want to reach South Africa&#8217;s decision makers, then BusinessTech is the perfect platform.<\/p>\n<p>As the largest business news website in South Africa, BusinessTech is read by both business and household decision makers.<\/p>\n<p>This includes the CEOs, CTOs, CIOs, CFOs, directors, business owners, senior managers, and working professionals who read BusinessTech every month.<\/p>\n<h3 class=\"my-4\">The best way to advertise online<\/h3>\n<p>With online advertising growing rapidly as businesses and consumers increasingly move online, it is no surprise that BusinessTech has seen a sharp increase in the number of companies booking advertising campaigns with it.<\/p>\n<p>Two of the most in-demand advertising products on BusinessTech are:<\/p>\n<ul>\n<li>Sponsored articles with Facebook, Twitter, and LinkedIn promotions.<\/li>\n<li>Display branding targeting readers on smartphones.<\/li>\n<\/ul>\n<p>&#8220;Sponsored articles are the <a href=\"https:\/\/businesstech.co.za\/news\/industry-news\/413697\/the-most-trusted-form-of-online-advertising-in-south-africa\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>most trusted form of online advertising<\/strong><\/a> in South Africa, and a great way to promote your brand, product, or service,&#8221; said BusinessTech MD Kevin Lancaster.<\/p>\n<p>&#8220;A sponsored article lets you speak to your audience in a one-on-one conversation and gives your organisation a distinct character \u2013 which is a powerful way to connect with customers.&#8221;<\/p>\n<p>&#8220;We also see the best ROI (return on investment) for clients who use a combination of sponsored articles, social media promotions, and display branding.&#8221;<\/p>\n<p>Articles work perfectly for readers on laptops, PCs, tablets, and smartphones &#8211; which gives them universal appeal, added Lancaster.<\/p>\n<h3 class=\"my-4\">Advertise on BusinessTech<\/h3>\n<p>To find out more about advertising on BusinessTech, please contact Kevin Lancaster on\u00a0<a href=\"mailto:kevin@businesstech.co.za\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>kevin@businesstech.co.za<\/strong><\/a><\/p>\n<div id=\"attachment_418305\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/07\/Article-Example.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-418305\" class=\"wp-image-418305\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/07\/Article-Example.jpg\" alt=\"Sponsored Article Example\" width=\"640\" height=\"480\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/07\/Article-Example.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/07\/Article-Example-300x225.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/07\/Article-Example-768x576.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><p id=\"caption-attachment-418305\" class=\"wp-caption-text\">Sponsored Article Example<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you want to reach South Africa&#8217;s decision makers, then BusinessTech is the perfect platform.<\/p>\n","protected":false},"author":57,"featured_media":419853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-430502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/430502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=430502"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/430502\/revisions"}],"predecessor-version":[{"id":430582,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/430502\/revisions\/430582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/419853"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=430502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=430502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=430502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}