{"id":430944,"date":"2020-09-03T07:44:00","date_gmt":"2020-09-03T05:44:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=430944"},"modified":"2020-09-03T07:48:37","modified_gmt":"2020-09-03T05:48:37","slug":"how-digital-technologies-have-elevated-the-human-role-in-the-finance-function","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/430944\/how-digital-technologies-have-elevated-the-human-role-in-the-finance-function\/","title":{"rendered":"How digital technologies have elevated the human role in the finance function"},"content":{"rendered":"<p>Few events in modern history have proven the need for businesses to be able to adapt swiftly to changing operational environments like the Covid-19 pandemic has.<\/p>\n<p>As a well-known American mathematics professor, writer, and speaker John Allen Paulos puts it: \u201cUncertainty is the only certainty there is.\u201d<\/p>\n<p>Thankfully, digital technologies have the capability to help businesses navigate many of these uncertainties.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.sage.com\/en-za\/cfo\/?utm_source=website&amp;utm_medium=website&amp;utm_campaign=INT_20Q4_NCA_ZA_CNWP_Intacct_CF030DigitalTrans&amp;utm_term=BusinessTech&amp;utm_content=0_INT_ZA_MED_LGO_TOFU_ContentMarketingCFO_OTSE\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Click here to download the full CFO 3.0 \u2013 Digital transformation beyond financial management ebook. <\/strong><\/a><\/li>\n<\/ul>\n<p>Cloud, AI, automation, and machine learning have taken over certain mundane and tedious tasks from humans.<\/p>\n<p>These technologies are particularly valuable to the finance function, as highlighted in Sage\u2019s recent report <a href=\"https:\/\/www.sage.com\/en-za\/cfo\/?utm_source=website&amp;utm_medium=website&amp;utm_campaign=INT_20Q4_NCA_ZA_CNWP_Intacct_CF030DigitalTrans&amp;utm_term=BusinessTech&amp;utm_content=0_INT_ZA_MED_LGO_TOFU_ContentMarketingCFO_OTSE\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CFO 3.0 &#8211; Digital transformation beyond financial management<\/strong><\/a>.<\/p>\n<p>The research found that financial leaders in South African businesses regard digital technologies as essential to managing uncertainty and risks, and ensuring compliance.<\/p>\n<h3 class=\"my-4\"><strong>Biggest challenges<\/strong><\/h3>\n<p>Financial leaders have enormous responsibilities which include mitigating financial risks, developing strategies, and keeping up with ever-evolving finance legislation.<\/p>\n<p>This was the case long before the Covid-19 outbreak started.<\/p>\n<p>With the pandemic forcing businesses to carry on operating outside of the office, financial decision-makers have been challenged with ensuring compliance across a decentralised network, a scattered workforce, and a larger attack surface.<\/p>\n<p>27% of the senior financial decision-makers participating in Sage\u2019s research said they were involved with remote worker management, which means compliance has become one of their top challenges.<\/p>\n<p>Overall, South African finance professionals identified the following key challenges:<\/p>\n<ul>\n<li>Changing stakeholder needs.<\/li>\n<li>Managing risk around fraud and cybersecurity.<\/li>\n<li>Using technology to modernise business processes.<\/li>\n<li>Staying informed on changing regulatory requirements.<\/li>\n<li>Managing remote teams.<\/li>\n<\/ul>\n<h3 class=\"my-4\"><strong>Remarkable resistance<\/strong><\/h3>\n<p>Despite the additional pressure and tough operating environment, however, many of South Africa\u2019s medium and large enterprises have flourished during this time.<\/p>\n<p>44% of research participants said that Covid-19 increased demand for their services, while 49% said they had observed moderate to strong growth in organisational performance over the past year.<\/p>\n<p>This was also reflected in financial performance, with 78% of businesses reporting growth in revenue in recent months.<\/p>\n<p>31% of businesses reported little change in revenue, while those reporting a decline still managed to maintain profitability.<\/p>\n<p>The reason behind this remarkably resolute performance is clear: 90% of CFOs agree that incorporating next-generation technology has been critical to their success.<\/p>\n<p>More than half of these businesses said they are implementing advanced or cutting-edge techniques.<\/p>\n<h3 class=\"my-4\"><strong>The end result<\/strong><\/h3>\n<p>Digital technologies have clearly elevated the human role in the finance function.<\/p>\n<p>CFOs are no longer bogged down by numbers, budgets, data integration, and reporting, and can turn their focus to changing stakeholder needs and modernising business processes.<\/p>\n<p>This allows companies to position themselves to ensure they are well-prepared for any unexpected shifts in operations and legislation.<\/p>\n<p>This improves the potential for growth and ensures that their customers and employees continue to prosper even in the toughest of times.<\/p>\n<p>As Executive Vice President for Sage in Africa and the Middle East Pieter Bensch told Aki Anastasiou in the first episode of <a href=\"https:\/\/www.youtube.com\/watch?v=2HdIIemUFh4\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>What\u2019s Next in Finance<\/strong><\/a>, these technologies enable the CFO to re-orient the business in a direction that\u2019s more risk-averse.<\/p>\n<p>\u201cThe CFO is now driving this digital change from an accounting and risk point of view, because in the end that is what is going to make a difference for the company going forward,\u201d Bensch stated.<\/p>\n<p><a href=\"https:\/\/www.sage.com\/en-za\/cfo\/?utm_source=website&amp;utm_medium=website&amp;utm_campaign=INT_20Q4_NCA_ZA_CNWP_Intacct_CF030DigitalTrans&amp;utm_term=BusinessTech&amp;utm_content=0_INT_ZA_MED_LGO_TOFU_ContentMarketingCFO_OTSE\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Click here to download the full CFO 3.0 \u2013 Digital transformation beyond financial management ebook. <\/strong><\/a><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recent research from Sage shows that CFOs are relying on digital technologies to navigate business uncertainties which have been exacerbated by the Covid-19 outbreak. 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