{"id":431670,"date":"2020-09-07T15:10:09","date_gmt":"2020-09-07T13:10:09","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=431670"},"modified":"2020-09-07T15:10:09","modified_gmt":"2020-09-07T13:10:09","slug":"online-vs-tv-vs-radio-the-best-way-to-spend-your-advertising-budget","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/431670\/online-vs-tv-vs-radio-the-best-way-to-spend-your-advertising-budget\/","title":{"rendered":"Online vs TV vs Radio – The best way to spend your advertising budget"},"content":{"rendered":"

If you want the best return on your advertising spend, then going online must be your first choice.<\/p>\n

This is because online advertising provides the best return on investment (ROI) for South African companies, as confirmed by Nielsen\u2019s Advanced Analytics team.<\/strong><\/a><\/p>\n

In fact, online advertising is almost twice as powerful as TV advertising. It also easily outperforms Print, Cinema, Radio, and Billboard advertising.<\/p>\n

The infographic below details the ROI various advertising channels give South African companies.<\/p>\n

\n
\"Nielsen<\/a>

Nielsen Advanced Analytics<\/p><\/div>\n

\n

Online advertising delivers an ROI of R2.30 for every R1.00 spent.<\/p>\n

In second place is Cinema advertising, with an ROI of R1.60, in third is Print at R1.35, and TV is in fourth with R1.30.<\/p>\n

Out of Home (billboard) and Radio then deliver R1.25 and R0.85, respectively.<\/p>\n

New digital-first approach<\/h3>\n

With the Covid-19 pandemic forcing companies and people to adopt a digital-first approach to work and life, the power of online advertising is expected to increase.<\/p>\n

More people are working remotely and constantly online, while businesses need to reach customers where they spend most of their time: in front of their smartphones and laptops.<\/p>\n

To find out more about advertising online with BusinessTech, please contact Kevin Lancaster on kevin@businesstech.co.za<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If you want the best return on your advertising spend, then going online must be your first choice.<\/p>\n","protected":false},"author":57,"featured_media":431672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982,14825],"class_list":["post-431670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech","tag-online-advertising"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/431670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=431670"}],"version-history":[{"count":8,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/431670\/revisions"}],"predecessor-version":[{"id":431678,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/431670\/revisions\/431678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/431672"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=431670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=431670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=431670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}