{"id":433124,"date":"2020-09-14T17:34:11","date_gmt":"2020-09-14T15:34:11","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=433124"},"modified":"2020-09-14T17:34:11","modified_gmt":"2020-09-14T15:34:11","slug":"how-people-shop-on-black-friday-and-how-your-business-can-reach-them","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/433124\/how-people-shop-on-black-friday-and-how-your-business-can-reach-them\/","title":{"rendered":"How people shop on Black Friday – And how your business can reach them"},"content":{"rendered":"

Black Friday 2020 will take place on 27 November, and this year is expected to see a big increase in the number of people shopping online.<\/p>\n

This is thanks to COVID-19 bringing ecommerce to the fore.<\/p>\n

In fact, a recent survey reported on by Google<\/strong><\/a> reveals that 73% of consumers said their shopping behaviour has changed since the pandemic hit – with an increased likelihood to purchase more online.<\/p>\n

The question for businesses wanting to get customers to buy from them during Black Friday then becomes: What is the best way to reach people who are more likely to shop online?<\/p>\n

The answer is simple: Online advertising.<\/p>\n

3 stages of Black Friday<\/h3>\n

It is important for companies to note, however, that Black Friday is more than just one day.<\/p>\n

Research by Google shows that for shoppers, Black Friday is a 10-week period<\/strong><\/a> of research, reviews, and purchasing – and starts in October.<\/p>\n

“It is essential for brands to capture this broad spectrum of interaction and influence by maintaining a presence across the consumer\u2019s purchase journey,” said Google.<\/p>\n

It then went on to detail the “3 stages of Black Friday” for shoppers.<\/p>\n

Stage 1 – The Build-Up<\/strong><\/p>\n

Black Friday research starts weeks before the actual day, in early October.<\/p>\n

Shoppers are looking for potential deals and are open to suggestions.<\/p>\n

Stage 2 – The Craze<\/strong><\/p>\n

In the two weeks leading up to Black Friday – and the week of Black Friday – people look for specific products, brands, and deals.<\/p>\n

This includes research, and reading reviews and features on the products or services they want to buy.<\/p>\n

Stage 3 – The Last Call<\/strong><\/p>\n

Shopper continue to look for deals two weeks after Black Friday is complete – including on Cyber Monday.<\/p>\n

“Consumers [are]… hoping to take advantage of steeper Black Friday discounts and prepare for the upcoming holiday season,” stated Google.<\/p>\n

\"Black<\/a>

3 Stages of Black Friday – Google<\/p><\/div>\n

Advertise on BusinessTech during Black Friday<\/h3>\n

To find out more about advertising online with BusinessTech, please contact Kevin Lancaster on kevin@businesstech.co.za<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Black Friday 2020 will take place on 27 November, and this year is expected to see a big increase in the number of people shopping online.<\/p>\n","protected":false},"author":57,"featured_media":212011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[4688,15302],"class_list":["post-433124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-black-friday","tag-black-friday-2020"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/433124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=433124"}],"version-history":[{"count":10,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/433124\/revisions"}],"predecessor-version":[{"id":433128,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/433124\/revisions\/433128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/212011"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=433124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=433124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=433124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}