{"id":43465,"date":"2013-08-01T11:01:01","date_gmt":"2013-08-01T09:01:01","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=43465"},"modified":"2013-08-01T11:31:57","modified_gmt":"2013-08-01T09:31:57","slug":"sas-most-valuable-brands","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/43465\/sas-most-valuable-brands\/","title":{"rendered":"SA&#8217;s most valuable brands"},"content":{"rendered":"<p>South African mobile operators and banking institutions top the list of South Africa\u2019s most valuable brands, according to a new report.<\/p>\n<p>Launched in 2012, the BrandFinance South Africa\u2019s 50 Most Valuable Brands survey measures the financial brand value of South African companies that operate both within and outside of the country.<\/p>\n<p><a title=\"BrandFinance\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/9554-BrandFinance\">BrandFinance<\/a>\u2019s brand value is an estimate of the \u201cnet present value of the estimated future cash flows attributable to the brand\u201d.<\/p>\n<p>According to BrandFinance chairman, <a title=\"Thebe Ikalafeng\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/9552-Thebe-Ikalafeng\">Thebe Ikalafeng<\/a>, the top 50 most valuable brands listed account for almost R300 billion &#8211; 3.3% of the R9 trillion market cap of the 400 listed companies on the JSE.<\/p>\n<p>&#8220;What these results show \u2013 and affirms \u2013 is that Africa&#8217;s premier Brand Building nation, South Africa continues to inspire with the successes and pace that <a title=\"MTN\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1640-MTN-Group\">MTN<\/a>, Africa\u2019s most valuable global brand, is setting for peer brands and businesses,&#8221; Ikalafeng said.<\/p>\n<p>MTN is the only African brand to be listed in the BrandFinance Global 500.<\/p>\n<p>&#8220;With a value of R43.1 billion and a AAAbrand rating, MTN maintains its position at the top of the table,&#8221; said BrandFinance MD, <a title=\"Ollie Schmitz\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/9553-Ollie-Schmitz\">Ollie Schmitz<\/a>.<\/p>\n<p>South Africa&#8217;s biggest mobile operator and rival to top-dog, MTN, <a title=\"Vodacom\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1639-Vodacom\">Vodacom<\/a> placed second with a brand value of R19.386 billion.<\/p>\n<p>South African banking institutions are well-represented in the top 10 list, with <a title=\"Standard Bank\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/2385-Standard-Bank\">Standard Bank<\/a> (4th), <a title=\"Absa\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1877-Absa-Bank\">Absa<\/a> (5th), <a title=\"Nedbank\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/2626-Nedbank\">Nedbank<\/a> (6th) and <a title=\"FNB\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1730-FNB-First-National-Bank\">FNB<\/a> (8th) all featuring.<\/p>\n<p><a title=\"Capitec\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/3081-Capitec\">Capitec<\/a> increased its brand value by 42%, and moved up seven spaces to 33rd, overall &#8211; the biggest change in brand value over the past year.<\/p>\n<p>Other telecoms and tech players in the top 50 include <a title=\"MultiChoice\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1878-MultiChoice\">MultiChoice<\/a> (16th), <a title=\"Telkom\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1637-Telkom\">Telkom<\/a> (18th), <a title=\"Media24\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/6347-Media24\">Media24<\/a> (22nd) and <a title=\"Altech\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1725-Altech\">Altech<\/a> (40th).<\/p>\n<div id=\"attachment_43466\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/08\/Top-10-brands.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-43466\" class=\"size-full wp-image-43466\" alt=\"Top 10 brands\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/08\/Top-10-brands.jpg\" width=\"600\" height=\"305\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/08\/Top-10-brands.jpg 600w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/08\/Top-10-brands-300x152.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-43466\" class=\"wp-caption-text\">Top 10 South African brands<\/p><\/div>\n<h3 class=\"my-4\">A glimpse at global<\/h3>\n<p>In terms of global brands, Apple maintained the top position with a brand value of US$87.304 billion, though rival, Samsung, climbed 4 spaces to second position with a brand value of US$58.771 billion.<\/p>\n<p>Samsung&#8217;s climb to second pushed former number two, Google, to third position, with US$52.132 billion brand value.<\/p>\n<div id=\"attachment_43467\" style=\"width: 465px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/08\/Top-10-global-brands.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-43467\" class=\"size-full wp-image-43467\" alt=\"Top 10 global brands\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/08\/Top-10-global-brands.jpg\" width=\"455\" height=\"326\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/08\/Top-10-global-brands.jpg 455w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2013\/08\/Top-10-global-brands-300x214.jpg 300w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><\/a><p id=\"caption-attachment-43467\" class=\"wp-caption-text\">Top 10 global brands<\/p><\/div>\n<h3 class=\"my-4\">More on brands<\/h3>\n<p><strong><a title=\"Permalink to Tech in the Fortune 500\" href=\"http:\/\/businesstech.co.za\/news\/general\/37296\/tech-in-the-fortune-500\/\" rel=\"bookmark\">Tech in the Fortune 500<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Biggest tech companies in the world\" href=\"http:\/\/businesstech.co.za\/news\/general\/36187\/biggest-tech-companies-in-the-world\/\" rel=\"bookmark\">Biggest tech companies in the world<\/a><\/strong><\/p>\n<p><a title=\"Tech's youngest billionaires\" href=\"http:\/\/businesstech.co.za\/news\/general\/32786\/techs-youngest-billionaires\/\"><strong>Tech\u2019s youngest billionaires<\/strong><\/a><\/p>\n<p><a title=\"Richest IT people in South Africa\" href=\"http:\/\/businesstech.co.za\/news\/general\/22288\/richest-it-people-in-south-africa\/\"><strong>Richest IT people in South Africa<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>South African mobile operators and banking institutions top the list of South Africa\u2019s most valuable brands, according to a new report.<\/p>\n","protected":false},"author":10,"featured_media":43470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[29,51,2895,2024,1798,76,26,28,1799,52,499,27],"class_list":["post-43465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-absa","tag-apple","tag-brand","tag-brand-finance","tag-capitec","tag-fnb","tag-headline","tag-mtn","tag-nedbank","tag-samsung","tag-standard-bank","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/43465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=43465"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/43465\/revisions"}],"predecessor-version":[{"id":43477,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/43465\/revisions\/43477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/43470"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=43465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=43465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=43465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}