{"id":434733,"date":"2020-09-21T10:15:10","date_gmt":"2020-09-21T08:15:10","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=434733"},"modified":"2020-09-21T10:15:10","modified_gmt":"2020-09-21T08:15:10","slug":"why-car-brands-need-to-reach-their-customers-online","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/434733\/why-car-brands-need-to-reach-their-customers-online\/","title":{"rendered":"Why car brands need to reach their customers online"},"content":{"rendered":"

Car brands need to give customers the option to book a test drive, and buy a car, online.<\/p>\n

This is according to research from Google<\/strong><\/a>, which highlighted a strong growth in the number of people willing to conduct research and the purchase of a car online.<\/p>\n

The latest acceleration towards online car shopping is due to the COVID-19 pandemic, which forced many car dealerships to close their doors – and saw people doing a lot more online shopping.<\/p>\n

“If other industries serve as a guide, this is more than a passing trend. People will likely continue to buy cars online even now that showrooms are reopening,” said Google.<\/p>\n

Online searches for \u201ccar sales\u201d have grown by over 60% year-over-year across the world, while searches for \u201cbest car under\u201d have grown globally by over 80% year-over-year, added Google.<\/p>\n

“As distancing measures continue, 64% of new auto buyers said they would look for even more information online.”<\/p>\n

Booking and buying online<\/h3>\n

The research went on to detail the high number of shoppers who would like to book an at-home test drive online and structure the terms of their car purchase online.<\/p>\n

“In our latest research, 98% of shoppers who were offered an at-home test drive found it helpful with decision-making,” stated the research.<\/p>\n

73% of shoppers also said they were happy negotiating purchase, lease, or financing terms for their car completely online, or through a mix of online and offline.<\/p>\n

“For the auto industry, driving digital transformation means delivering a blended retail model that combines online strategies and traditional dealership-based interactions,” concluded the research.<\/p>\n

Advertise online with BusinessTech<\/h3>\n

To find out more about advertising online and getting customers to book a test drive, contact BusinessTech MD Kevin Lancaster on kevin@businesstech.co.za<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Car brands need to give customers the option to book a test drive, and buy a car, online.<\/p>\n","protected":false},"author":57,"featured_media":434739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982,14825],"class_list":["post-434733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech","tag-online-advertising"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/434733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=434733"}],"version-history":[{"count":13,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/434733\/revisions"}],"predecessor-version":[{"id":434745,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/434733\/revisions\/434745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/434739"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=434733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=434733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=434733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}