{"id":43530,"date":"2013-08-02T08:35:53","date_gmt":"2013-08-02T06:35:53","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=43530"},"modified":"2013-08-02T08:43:34","modified_gmt":"2013-08-02T06:43:34","slug":"sony-faces-tough-times-despite-upturn","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/hardware\/43530\/sony-faces-tough-times-despite-upturn\/","title":{"rendered":"Sony faces tough times despite upturn"},"content":{"rendered":"<p>Sony Corp said its electronics division faces hard times ahead even after a weak yen helped pull it into profit for the first time in two years, ratcheting up pressure on the board to respond to activist shareholder Daniel Loeb&#8217;s proposal to split the company in two.<\/p>\n<p>Thursday&#8217;s better-than-expected earnings are unlikely to placate billionaire investor Loeb, whose New York-based Third Point hedge fund wants Sony to spin off as much as a fifth of its money-making entertainment arm &#8211; movies, TV and music &#8211; in order to make it more transparent and accountable.<\/p>\n<p>&#8220;The results are largely in line with the market consensus but it&#8217;s not enough of a recovery to fend off Third Point&#8217;s arguments,&#8221; said Tomoichiro Kubota, senior market analyst for Matsui Securities. &#8220;Excluding the impact of the weak yen, it still looks tough for the electronics division.&#8221;<\/p>\n<p>Sony logged an operating profit of 36.4 billion yen ($369.68 million) in the April-June quarter, topping the 25.3 billion yen profit expected by four analysts surveyed by Thomson Reuters I\/B\/E\/S.<\/p>\n<p>Its Xperia smartphones have sold well and the company lowered its yen exchange rate assumptions &#8211; which will boost its earnings from sales overseas &#8211; while cutting costs.<\/p>\n<p>But it acknowledged harsh market conditions for consumer electronics, cutting full-year sales targets for products from PCs to TVs to video cameras, and left its full-year profit forecasts unchanged even as it lifted its revenue forecast more than 5 percent.<\/p>\n<p>&#8220;We were able to achieve adequate (first-quarter) results but I&#8217;m not necessarily optimistic about the future,&#8221; Chief Financial Officer Masaru Kato told reporters.<\/p>\n<h3 class=\"my-4\">Loeb&#8217;s letter<\/h3>\n<p>In a letter to investors on Monday, Loeb praised CEO Kazuo Hirai&#8217;s efforts to stem the red ink in Sony&#8217;s electronics business by cutting overheads and streamlining its range of products. At the same time, however, he reiterated his call for deeper changes.<\/p>\n<p>&#8220;Putting these encouraging gains into perspective, they are modest in light of the longer-term challenges facing Sony and the Japanese electronics industry. Drastic &#8211; rather than incremental &#8211; action is required,&#8221; the letter said.<\/p>\n<p>Sony&#8217;s board is expected to reject Loeb&#8217;s proposals, the Nikkei newspaper said on Thursday, with directors arguing that the electronics company could compete better by maintaining ties with the entertainment arm of the business.<\/p>\n<p>Sony&#8217;s Hirai told shareholders last month the company&#8217;s board would carefully consider Third Point&#8217;s suggestions.<\/p>\n<p>Kato on Thursday said the board was continuing to discuss the fund&#8217;s suggestions, including input from outside financial advisers.<\/p>\n<p>Loeb, who owns around 7 percent of Sony through shares and cash-settled swaps, called the entertainment division poorly managed and repeated his earlier calls for Sony to bring more scrutiny to those divisions.<\/p>\n<p>Loeb is credited with forcing change at Yahoo Inc, where he waged an aggressive campaign to upend its previous management in 2011 and 2012, accusing then-CEO Scott Thompson of padding his resume with a non-existent computer science degree. Thompson was out within weeks.<\/p>\n<p>Sony&#8217;s TV business showed the greatest progress from streamlining with a 5.2 billion yen operating profit for the quarter, its first time in the black in 12 quarters.<\/p>\n<p>Sony said it expected its game division to fall into the red this fiscal year, however, due to development costs related to its new PlayStation 4 console. It did not announce sale targets for the PS4.<\/p>\n<p>Sony&#8217;s shares have more than doubled so far this year, buoyed by Third Point&#8217;s suggestions as well as Prime Minister Shinzo Abe&#8217;s potent mix of monetary and fiscal stimulus, which has fuelled a 33 percent rise on Tokyo&#8217;s benchmark Nikkei.<\/p>\n<p>The earnings announcement came after the end of share trade on Thursday. Sony ended up 1.7 percent at 2,104 yen, compared with a 2.5 percent rise in the Nikkei.<\/p>\n<h3 class=\"my-4\">More on Sony<\/h3>\n<p><strong><a title=\"Permalink to Sony to evaluate Entertainment spinoff\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/38334\/sony-to-evaluate-entertainment-spinoff\/\" rel=\"bookmark\">Sony to evaluate Entertainment spinoff<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Sony hacker sentenced\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/36127\/sony-hacker-sentenced\/\" rel=\"bookmark\">Sony hacker sentenced<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Sony chairman Howard Stringer to retire\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/33263\/sony-chairman-howard-stringer-to-retire\/\" rel=\"bookmark\">Sony chairman Howard Stringer to retire<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Sony aims to be a mega mobile player\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/32704\/sony-aims-to-be-a-mega-mobile-player\/\" rel=\"bookmark\">Sony aims to be a mega mobile player<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony Corp said its electronics division faces hard times ahead even after a weak yen helped pull it into profit for the first time in two years<\/p>\n","protected":false},"author":7,"featured_media":4205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[25,385],"class_list":["post-43530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware","tag-active","tag-sony"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/43530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=43530"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/43530\/revisions"}],"predecessor-version":[{"id":43550,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/43530\/revisions\/43550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/4205"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=43530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=43530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=43530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}