{"id":436155,"date":"2020-09-29T15:58:39","date_gmt":"2020-09-29T13:58:39","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=436155"},"modified":"2020-09-29T15:58:39","modified_gmt":"2020-09-29T13:58:39","slug":"new-shopping-trends-in-south-africa-what-businesses-need-to-know","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/436155\/new-shopping-trends-in-south-africa-what-businesses-need-to-know\/","title":{"rendered":"New shopping trends in South Africa – What businesses need to know"},"content":{"rendered":"

South Africans have changed the way they shop, thanks to the COVID-19 pandemic and government-mandated lockdowns.<\/p>\n

This change in behaviour is expected to continue for the remainder of South Africa’s lockdown – and also once restrictions are lifted.<\/p>\n

This is according to the Smart Shopper study<\/strong><\/a> commissioned by Google, which aims to help companies form new brand, marketing, and consumer strategies to reach customers.<\/p>\n

“From a shopper\u2019s initial research up until the moment of purchase, suddenly many customer journeys are predominantly taking place online,” stated the report.<\/p>\n

Below are four key trends from the report which South African companies must keep in mind going forward.<\/p>\n

1. Online purchases are growing fast<\/h3>\n

The online purchase share for slow moving goods – particularly in the consumer electronics, home and garden, and fashion segments – has doubled year-on-year.<\/p>\n

“Post lockdown, we expect shoppers will still shop online, and partly swing back to offline shopping habits,” stated the report.<\/p>\n

The graphic below details this increase.<\/p>\n

\"Google<\/a><\/p>\n

2. Buying decisions are made online<\/h3>\n

More buying decisions are being made online, and shoppers are spending more time discovering and researching what they want to buy online.<\/p>\n

“Focus even more on online ads and online marketing by adjusting your marketing mix for digital,” stated the report.<\/p>\n

3. Shopping apps are on the rise<\/h3>\n

35% of all South African consumers have shopping apps installed on their phone, stated the report.<\/p>\n

This is compared to 30% in 2019.<\/p>\n

Purchases on mobile web still make up a bigger share than apps, however: 58% versus 38% in 2020.<\/p>\n

4. Loyalty is not guaranteed<\/h3>\n

Consumers are showing an interest for trying new brands, and\u00a0COVID-19 has “massively accelerated digital consumer trends”.<\/p>\n

This has seen consumers\u2019 shopping preferences shifting and buyers seeking out new products.<\/p>\n

Find out more about advertising online<\/h3>\n

To find out more about advertising on online with BusinessTech, please contact Kevin Lancaster on kevin@businesstech.co.za<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

South Africans have changed the way they shop, thanks to the COVID-19 pandemic and government-mandated lockdowns.<\/p>\n","protected":false},"author":57,"featured_media":436171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982,201],"class_list":["post-436155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech","tag-online-shopping"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/436155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=436155"}],"version-history":[{"count":12,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/436155\/revisions"}],"predecessor-version":[{"id":436209,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/436155\/revisions\/436209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/436171"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=436155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=436155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=436155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}