{"id":437223,"date":"2020-10-01T08:31:14","date_gmt":"2020-10-01T06:31:14","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=437223"},"modified":"2020-10-01T08:31:14","modified_gmt":"2020-10-01T06:31:14","slug":"are-you-ready-for-the-biggest-black-friday-ever","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/437223\/are-you-ready-for-the-biggest-black-friday-ever\/","title":{"rendered":"Are you ready for the biggest Black Friday ever?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">A retail storm is brewing and it\u2019s set to hit the 27th of November 2020 with a force greater than those of years before. On this fabled Friday, hordes of shoppers race to malls to grab the biggest deals of the year while the tech-savvy among them take the fervour online entering lightning-fast click-wars to secure their shopping wishlists. <\/span><strong><a href=\"https:\/\/themediaonline.co.za\/2020\/05\/covid-19-fastracks-online-shopping-in-south-africa\/\" target=\"_blank\" rel=\"noopener noreferrer\">With 37% of consumers shopping more online due to COVID concerns<\/a><\/strong><span style=\"font-weight: 400\">, retailers are preparing for the impending pandemonium of this year\u2019s Black Friday by strengthening and diversifying their fulfilment strategies to avoid disastrous delays, frustrated consumers and an over-encumbered delivery system.<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/pargo.co.za\/business-solutions\/click-and-collect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Click here to sign your business up to Pargo&#8217;s Click &amp; Collect service.<\/strong><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If last year\u2019s <\/span><strong><a href=\"https:\/\/www.bizcommunity.com\/Article\/196\/394\/198640.html#:~:text=Payments-,35%25%20growth%20in%20Black%20Friday%20online%20sales,to%20prepared%20shoppers%2C%20industry%20resilience&amp;text=According%20to%20data%20from%20DPO,to%20an%20average%20trading%20day.\" target=\"_blank\" rel=\"noopener noreferrer\">online sales spiked by 400% on Black Friday<\/a><\/strong><span style=\"font-weight: 400\">, this year\u2019s could prove to be one of the biggest days in online retail history with many consumers engaging in Ecommerce for the first time due to the lasting effects of the national lockdown. Because money is tighter than normal, there is also the likelihood that consumers are holding out for Black Friday deals to shop for their essentials at discounted rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Consumers will also take their shopping online to avoid the massive Black Friday crowds, especially with COVID still present. In the U.S., <\/span><strong><a href=\"https:\/\/finance.yahoo.com\/news\/black-friday-shopping-like-we-all-know-it-is-officially-over-because-of-covid-19-173121320.html\" target=\"_blank\" rel=\"noopener noreferrer\">retail giants, like Target, Walmart and Bestbuy, have even decided to close their stores on this day<\/a><\/strong><span style=\"font-weight: 400\"> to combat the spread of COVID, taking their Black Friday sales strategy entirely online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This massive influx of online sales will certainly strain retailers&#8217; delivery strategies even more than usual, unleashing a plethora of potential logistical problems. To effectively service this spike, retailers are diversifying\u00a0 their strategies by offering consumers several delivery options. Such optionality will spread the logistics load on your business during the chaos of Black Friday while simultaneously giving consumers the freedom of choosing a method of delivery that meets their particular needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">One such delivery method is <\/span><strong><a href=\"https:\/\/pargo.co.za\/business-solutions\/click-and-collect\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click &amp; Collect<\/a><\/strong><span style=\"font-weight: 400\">, which has been pioneered in South Africa by smart logistics company, Pargo. Through their nationwide network of over 2,500 pickup points, consumers can shop online and collect their orders at a time and place that suits them best. Click &amp; Collect gives consumers the ability to secure their Black Friday specials far from the maddening crowds and pick up their orders later, thereby lowering the number of expensive home deliveries retailers usually undertake during this time.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Curbside collection is another delivery method that\u2019s finally hit our shores and will likely make a big impact this Black Friday. <\/span><strong><a href=\"https:\/\/pargo.co.za\/blog\/va-waterfront-is-first-mall-with-click-and-collect-drive-through-service\/\" target=\"_blank\" rel=\"noopener noreferrer\">Through South Africa\u2019s first drive-through shopping experience at the V&amp;A Waterfront<\/a><\/strong><span style=\"font-weight: 400\"> consumers can shop from all their favourite retailers on Black Friday and collect their orders without ever having to leave the safety of their car.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">With over <\/span><strong><a href=\"https:\/\/www.digitalcommerce360.com\/2018\/07\/25\/how-consumers-view-online-delivery-options\/\" target=\"_blank\" rel=\"noopener noreferrer\">60% of consumers picking retailers based on the convenience of their delivery options<\/a><\/strong><span style=\"font-weight: 400\">, it is clear that optionality is the best retail strategy. So if you are hoping to capitalise on what is fast becoming the biggest online retail day of the year, make sure you have the measures in place to deliver the best customer experience.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A retail storm is brewing and it\u2019s set to hit the 27th of November 2020 with a force greater than those of years before.<\/p>\n","protected":false},"author":57,"featured_media":437225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[11639],"class_list":["post-437223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-pargo"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/437223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=437223"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/437223\/revisions"}],"predecessor-version":[{"id":437261,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/437223\/revisions\/437261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/437225"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=437223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=437223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=437223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}