{"id":439809,"date":"2020-10-12T17:15:15","date_gmt":"2020-10-12T15:15:15","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=439809"},"modified":"2020-10-12T17:23:12","modified_gmt":"2020-10-12T15:23:12","slug":"big-growth-in-advertising-on-businesstech","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/439809\/big-growth-in-advertising-on-businesstech\/","title":{"rendered":"Big growth in advertising on BusinessTech"},"content":{"rendered":"<p>BusinessTech has a seen a big growth in the number of advertising campaigns booked with it over the past six months.<\/p>\n<p>With more South Africans spending the majority of their time online, businesses have taken advantage of the excellent exposure BusinessTech advertising campaigns provide.<\/p>\n<p>BusinessTech is the largest business news website in the country and is read by 6 million South Africans every month.<\/p>\n<p>The majority of these readers are CEOs, CFOs, CTOs, business owners, company directors, managers, and working professionals.<\/p>\n<h3 class=\"my-4\">Best advertising campaigns<\/h3>\n<p>BusinessTech offers a range of advertising options to businesses who want to reach its audience of business and purchasing decision makers.<\/p>\n<p>There are, however, several campaign types which stand out above the rest in terms of delivering the best performance.<\/p>\n<p>These campaigns are:<\/p>\n<ul>\n<li><strong>Sponsored<\/strong> <strong>Articles<\/strong> &#8211; Sponsored articles continue to give companies great exposure, educate potential clients about a company&#8217;s products and services, and provide an easy way to implement a call-to-action.<\/li>\n<li><strong>Display<\/strong> <strong>Banners<\/strong> &#8211; Display banners are the best way to ensure your brand stays top of mind and consumers and businesses can access your latest offers with a single click.<\/li>\n<li><strong>Social<\/strong> <strong>Media<\/strong> <strong>Amplification<\/strong> &#8211; BusinessTech&#8217;s Facebook, Twitter, and LinkedIn pages are used to amplify the reach of the advertising campaigns run on the site, providing great results.<\/li>\n<\/ul>\n<p>&#8220;The big growth in advertising clients and campaigns BusinessTech has seen over the past six months is testament to the results we deliver,&#8221; said BusinessTech MD Kevin Lancaster.<\/p>\n<p>&#8220;With more companies now using digital as their primary advertising channel, due to its unmatched ROI, we expect this growth to continue well into 2021.&#8221;<\/p>\n<p>Lancaster added they are also expecting a big online push from companies to promote their Black Friday sales.<\/p>\n<p>&#8220;There is a lot of pent up demand in the market for good deals and South Africans will no doubt be online hunting for maximum savings.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech has a seen a big growth in the number of advertising campaigns booked with it over the past six months.<\/p>\n","protected":false},"author":57,"featured_media":419853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-439809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/439809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=439809"}],"version-history":[{"count":8,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/439809\/revisions"}],"predecessor-version":[{"id":440047,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/439809\/revisions\/440047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/419853"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=439809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=439809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=439809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}