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<\/a><\/p>\n\u201cThe lack of connectedness between nations across the continent means that brands\u2019 growth is being stifled and they are unable to flourish beyond their home markets,\u201d Sampson said. \u201cThis does pose, however, a great opportunity for African brands to develop in a market ripe for consolidation and M&A (Mergers and Acquisitions).\u201d<\/p>\n
Brand Finance London valuation director Declan Ahern said there are no \u201ctruly Pan-African brands\u201d and that the highest performing ones often operate from their home countries, so they find \u201cthemselves a complete unknown across the continent and globally.\u201d<\/p>\n
Brand Finance ranked Vodacom the strongest brand, scoring 89.5 out of a 100 on the Brand Strength Index (BSI). It said Vodacom\u2019s brand investment metrics such as place, price, products and promotion were \u201cconsiderably stronger\u201d than MTN\u2019s.<\/p>\n
\u201cVodacom has committed to a 34% price cut its in-data services following an agreement with the Competition Commission, after criticism that it was exploiting its market dominance.<\/p>\n
“This price cut is no doubt going to bolster the brand\u2019s already burgeoning subscriber base, which is currently growing on average by a staggering 67,000 a day,\u201d Brand Finance said.<\/p>\n