Content marketing is the most trusted form of online advertising in South Africa, and is the most effective form of native advertising.<\/p>\n
This is according to the 2020 South African Business Marketing Report<\/a><\/strong>, which is based on feedback from local business decision makers.<\/p>\n The main form of content marketing is sponsored articles, which allow a business to speak to potential customers and existing clients in a trusted and comprehensive format.<\/p>\n Sponsored articles also blend in well with their host platform – such as a news website – and exhibit a professional look and feel.<\/p>\n Additionally, sponsored articles have the benefit of built-in audience targeting, as the content will only appeal to the market it is aimed at.<\/p>\n This can be enhanced further with audience targeting across social media channels, specifically Facebook, Twitter, and LinkedIn.<\/p>\n It is for this reason that BusinessTech developed its sponsored article marketing product \u2013 which delivers an advertising message in this highly-trusted format.<\/p>\n A BusinessTech sponsored article consists of the following elements:<\/p>\n To see how companies are already taking advantage of sponsored articles, visit BusinessTech’s Sponsored Article Category<\/strong><\/a><\/p>\n You can also preview what an article will look like on BusinessTech here – Article Preview Page<\/strong><\/a><\/p>\nWhat makes up a sponsored article<\/h3>\n
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