{"id":44408,"date":"2013-08-19T13:13:31","date_gmt":"2013-08-19T11:13:31","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=44408"},"modified":"2013-08-19T13:41:00","modified_gmt":"2013-08-19T11:41:00","slug":"sanrals-e-toll-advertising-budget-soars","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/government\/44408\/sanrals-e-toll-advertising-budget-soars\/","title":{"rendered":"Sanral&#8217;s e-toll advertising budget soars"},"content":{"rendered":"<p>South African National Roads Agency Limited (<a title=\"Sanral\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1722-SANRAL-South-African-National-Roads-Association-Limited\">Sanral<\/a>) is set to continue spending millions on advertising for its e-tolling system,\u00a0according\u00a0to the\u00a0<a title=\"Democratic Alliance\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1696-DA-Democratic-Alliance\">Democratic\u00a0Alliance<\/a>.<\/p>\n<p>A reply to a DA parliamentary question has revealed that\u00a0Sanral has budgeted R85 million for advertising related to the e-toll system in Gauteng, which will be spent on both alternative sources of funding campaigns as well as corporate campaigns.<\/p>\n<p>It was also revealed that the advertising spend by Sanral on the Gauteng Freeway Improvement Project (GPIF) for the 2013\/2014 financial year, is R23.26 million.<\/p>\n<p>The DA said the latest revelation follows a previous reply to a DA parliamentary question which indicated that Sanral\u2019s spending on advertising had increased by almost 200% &#8211; from R30.4 million in 2010\/11, to R84.5 million in 2011\/12 and R87.1 million in 2012\/13.<\/p>\n<p>&#8220;Sanral\u2019s stubborn determination to continue with these campaigns is a disgrace. The public have made their opposition to the project heard. No amount of spin will change this,&#8221; the DA said in a statement.<\/p>\n<p>The DA said it has received Sanral\u2019s contract documentation on e-tolling in Gauteng.<\/p>\n<p>&#8220;We are carefully scrutinising these documents and hope that they will provide answers on how the e-tolling system can be scrapped,&#8221; it said.<\/p>\n<p>It was reported in July, that Sanral is approaching several banks in the hope of raising R1.48 billion.<\/p>\n<p>Sanral\u2019s toll and traffic manager <a title=\"Alex van Niekerk\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/5899-Alex-van-Niekerk\">Alex van Niekerk<\/a> said the bulk of the amount needed was to service debt on the Gauteng Freeway Improvement Project (GFIP).<\/p>\n<p>\u201cWe are reaching the stage, in the next three months, when it will become critical,\u201d he said.<\/p>\n<p>E-tolling to fund the project had not yet started, but the monthly cost of the necessary infrastructure amounted to about R25 million.<\/p>\n<h3 class=\"my-4\">More on Sanral<\/h3>\n<p><a title=\"Sanral seeks R1.48 billion from banks\" href=\"http:\/\/businesstech.co.za\/news\/government\/43373\/sanral-seeks-r1-48-billion-from-banks\/\"><strong>Sanral seeks R1.48 billion from banks<\/strong><\/a><\/p>\n<p><a title=\"Sanral: we aren\u2019t broke\" href=\"http:\/\/businesstech.co.za\/news\/government\/42907\/sanral-we-arent-broke\/\"><strong>Sanral: we aren\u2019t broke<\/strong><\/a><\/p>\n<p><a title=\"Cash-strapped Sanral a red herring?\" href=\"http:\/\/businesstech.co.za\/news\/government\/42890\/cash-strapped-sanral-a-red-herring\/\"><strong>Cash-strapped Sanral a red herring?<\/strong><\/a><\/p>\n<p><a title=\"E-toll \u201cpropaganda\u201d costing Sanral millions: DA\" href=\"http:\/\/businesstech.co.za\/news\/general\/41283\/e-toll-propaganda-costing-sanral-millions-da\/\"><strong>\u00a0E-toll \u201cpropaganda\u201d costing Sanral millions: DA<\/strong><\/a><\/p>\n<p><strong><a href=\"http:\/\/businesstech.co.za\/news\/government\/39868\/sanral-e-toll-revenue-taxed-before-going-offshore\/\">Sanral: e-toll revenue taxed before going offshore<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sanral is set to continue spending millions on advertising for its e-tolling system, according to the Democratic Alliance.<\/p>\n","protected":false},"author":10,"featured_media":11030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[1329,1650,26,429],"class_list":["post-44408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-government","tag-da","tag-e-tolling","tag-headline","tag-sanral"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/44408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=44408"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/44408\/revisions"}],"predecessor-version":[{"id":44415,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/44408\/revisions\/44415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/11030"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=44408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=44408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=44408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}