{"id":44470,"date":"2013-08-20T16:02:13","date_gmt":"2013-08-20T14:02:13","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=44470"},"modified":"2013-08-21T09:16:49","modified_gmt":"2013-08-21T07:16:49","slug":"cell-c-dead-by-2014-analyst","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/44470\/cell-c-dead-by-2014-analyst\/","title":{"rendered":"Cell C dead by 2014: analyst"},"content":{"rendered":"

Paul Theron<\/a>, CEO of Vestact Limited<\/a>, argues that Cell C<\/a> has decimated its own business case and will be dead within six months.<\/p>\n

Speaking on CNBC, Theron said that Cell C is messing up the mobile market in South Africa for everyone, including themselves, with their aggressive pricing strategy.<\/p>\n

Theron said that Cell C is \u201cbasically burning the furniture over there to stay in business,\u201d and had to raise more money to remain afloat.<\/p>\n

\u201cCell C will be dead within 6 months. Listen to me now \u2013 they are under such pressure that they basically decimated their own business chasing market share,\u201d said Theron.<\/p>\n

Theron added that if Alan Knott-Craig<\/a> is still the CEO of Cell C in six months\u2019 time he will be very surprised.<\/p>\n

Knott-Craig took the reins at Cell C in April 2012, and was quick to cut prices to gain market share. To date Cell C has been moderately successful, but the company remains under pressure financially.<\/p>\n

He recently told MyBroadband that effective regulation and asymmetric interconnect rates are vital to a vibrant telecommunications market in South Africa, and to assist smaller players like Cell C.<\/p>\n

The Cell C CEO added that it remains possible for Cell C to gain a 25% share of South Africa\u2019s cellular market, but only with regulatory intervention to create a more even playing field.<\/p>\n

Cell C as well as Oger Telecom<\/a>, the Lebanese-controlled firm which has an indirect 75% holding in the SA operator, were asked for comment about Theron\u2019s predictions, but the companies did not provide feedback by the time of publication.<\/p>\n

More on Cell C<\/h3>\n

Cell C sign-ups boom\u00a0<\/a><\/strong><\/p>\n

Cell C seeks profitability within 3 years<\/strong><\/a><\/p>\n

Cell C: where the billions will go<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Paul Theron, CEO of Vestact Limited, says that Cell C has decimated its own business case and will be dead within six months.<\/p>\n","protected":false},"author":10,"featured_media":44484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[43,42,26,5141,5142],"class_list":["post-44470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-alan-knott-craig","tag-cell-c","tag-headline","tag-paul-theron","tag-vestact"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/44470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=44470"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/44470\/revisions"}],"predecessor-version":[{"id":44539,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/44470\/revisions\/44539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/44484"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=44470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=44470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=44470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}