{"id":447542,"date":"2020-11-11T17:39:36","date_gmt":"2020-11-11T15:39:36","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=447542"},"modified":"2020-11-11T17:39:36","modified_gmt":"2020-11-11T15:39:36","slug":"businesstech-is-the-place-to-be-this-black-friday","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/447542\/businesstech-is-the-place-to-be-this-black-friday\/","title":{"rendered":"BusinessTech is the place to be this Black Friday"},"content":{"rendered":"<p>BusinessTech has seen a strong start to November, both in terms of advertising campaigns and readership numbers.<\/p>\n<p>This can be attributed, in part, to many big brands launching month-long Black Friday specials &#8211; which started in the first week of November.<\/p>\n<p>With BusinessTech&#8217;s high-LSM audience &#8211; consisting of executives, business owners, managers, and working professionals &#8211; the site is an excellent place for top brands to reach purchasing decision makers.<\/p>\n<p>This is true for both B2B and B2C brands, as BusinessTech&#8217;s readers make spending decisions for both their companies and their households.<\/p>\n<h3 class=\"my-4\">Black Friday 2020<\/h3>\n<p>A unique aspect of Black Friday 2020 is that it comes amidst the Covid-19 pandemic.<\/p>\n<p>This has resulted in several key changes to the marketing landscape:<\/p>\n<ul>\n<li>Black Friday sales are being spread out over the whole of November, to ensure consumers do not bunch &#8211; both online and in-store &#8211; over the Black Friday weekend to purchase a deal.<\/li>\n<li>Many businesses and consumers have been hurt financially by the country&#8217;s lockdown, and therefore only the best deals will be considered for purchase.<\/li>\n<li>More people are shopping online, after being forced to shift their purchasing behaviour during lockdown.<\/li>\n<\/ul>\n<p>This means that marketing teams have to ensure their Black Friday advertising reaches people where they spend most of their time &#8211; which is online.<\/p>\n<p>As South Africa&#8217;s biggest business news website, BusinessTech is perfectly positioned to satisfy this demand.<\/p>\n<p>Its advertising options &#8211; specifically display banners, sponsored articles, social media promotions, and dedicated mailers &#8211; provide excellent exposure and ROI to companies looking to stand out over Black Friday.<\/p>\n<p>To find out more about advertising on BusinessTech, please contact Kevin Lancaster on <a href=\"mailto:kevin@businesstech.co.za\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>kevin@businesstech.co.za<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech has seen a strong start to November, both in terms of advertising campaigns and readership numbers.<\/p>\n","protected":false},"author":57,"featured_media":440263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[15302,9982],"class_list":["post-447542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-black-friday-2020","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/447542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=447542"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/447542\/revisions"}],"predecessor-version":[{"id":447562,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/447542\/revisions\/447562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/440263"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=447542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=447542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=447542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}