{"id":45340,"date":"2013-09-05T09:40:04","date_gmt":"2013-09-05T07:40:04","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=45340"},"modified":"2013-09-05T09:44:41","modified_gmt":"2013-09-05T07:44:41","slug":"new-yahoo-logo-revealed","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/45340\/new-yahoo-logo-revealed\/","title":{"rendered":"New Yahoo logo revealed"},"content":{"rendered":"

Yahoo late Wednesday updated its logo with slimmer letters but kept the trademark purple color and exclamation point.<\/p>\n

“We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products,” Yahoo chief marketing officer Kathy Savitt said in a Tumblr blog post.<\/p>\n

The updated logo comes as the Internet pioneer continues a quest to re-invent itself after being eclipsed by Google in the world of online search.<\/p>\n

The faded Internet star’s new symbol has been redesigned to better reflect what the company aims to be under chief executive Marissa Mayer, according to Savitt.<\/p>\n

She said that Yahoo will also be keeping its “famous yodel.”<\/p>\n

\"Yahoo<\/a>

Yahoo logos compared<\/p><\/div>\n

Since former Google executive Mayer became boss at Yahoo early last year, the California company has snapped up more than 20 startups including the billion-dollar buy of blog platform Tumblr.<\/p>\n

Mayer’s plan for reviving Yahoo’s fortunes includes making priorities of mobile devices, video, personalized digital content, and elevating the company’s popularity outside the United States.<\/p>\n

“While the company is rapidly evolving, our logo – the essence of our brand – should too,” Savitt said.<\/p>\n

To build excitement about the change of the well-known purple logo, Yahoo will tease US visitors with variations on the theme daily leading up to the unveiling.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yahoo late Wednesday updated its logo with slimmer letters but kept the trademark purple color and exclamation point.<\/p>\n","protected":false},"author":7,"featured_media":45347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[25,6584,147],"class_list":["post-45340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-active","tag-logo","tag-yahoo"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/45340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=45340"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/45340\/revisions"}],"predecessor-version":[{"id":45348,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/45340\/revisions\/45348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/45347"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=45340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=45340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=45340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}