{"id":453882,"date":"2020-12-02T17:54:48","date_gmt":"2020-12-02T15:54:48","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=453882"},"modified":"2020-12-03T08:10:09","modified_gmt":"2020-12-03T06:10:09","slug":"businesstech-the-largest-business-news-website-in-south-africa-with-6-million-readers","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/453882\/businesstech-the-largest-business-news-website-in-south-africa-with-6-million-readers\/","title":{"rendered":"BusinessTech &#8211; The largest business news website in South Africa with 6 million readers"},"content":{"rendered":"<p>BusinessTech has maintained its position as the biggest business news website in South Africa.<\/p>\n<p>The latest readership figures from Narratiive and the IAB SA show that during November 2020, BusinessTech was read by over 6 million unique South African users.<\/p>\n<p>It also served over 20 million pages to this audience.<\/p>\n<p>What makes BusinessTech&#8217;s readership numbers more impressive is the fact that the majority of its readers are skilled professionals.<\/p>\n<p>During November 2020, BusinessTech was read by a large number of business decision makers, including:<\/p>\n<ul>\n<li>CEO\/Director &#8211; <strong>107,000<\/strong><\/li>\n<li>Senior Manager &#8211; <strong>634,000<\/strong><\/li>\n<li>Business Owner &#8211; <strong>679,000<\/strong><\/li>\n<li>Self-Employed &#8211; <strong>630,000<\/strong><\/li>\n<li>Middle Management &#8211; <strong>1,065,000<\/strong><\/li>\n<li>Junior Management &#8211; <strong>937,000<\/strong><\/li>\n<li>Administration &#8211; <strong>848,000<\/strong><\/li>\n<\/ul>\n<p>These readers are not only decision makers in their companies, however &#8211; the majority of BusinessTech&#8217;s readers are decision makers in their household.<\/p>\n<p>Over 2 million BusinessTech readers are the main purchasing decision maker in their home, while 2.9 million readers are the joint decision maker in their home.<\/p>\n<h3 class=\"my-4\">Big growth in 2020<\/h3>\n<p>BusinessTech has experienced strong growth in 2020, as more South Africans move online &#8211; for both work and leisure.<\/p>\n<p>&#8220;As more people have adopted an online-first lifestyle, BusinessTech has seen a big increase in the number of readers who visit the site each day,&#8221; said BusinessTech Editor Gareth Vorster.<\/p>\n<p>&#8220;We also ensure that we give our readers a reason to come back to BusinessTech regularly, by publishing the latest news and analysis pieces which have an impact on the local business market.&#8221;<\/p>\n<p>Additionally, BusinessTech has capitalized on the demand from its audience for insightful video content, and recently launched its online talk show Business Talk.<\/p>\n<p>With Michael Avery as its host, Business Talk reached 100,000 views in its first month alone &#8211; and will release a second season in early 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech has maintained its position as the biggest business news website in South Africa.<\/p>\n","protected":false},"author":57,"featured_media":453886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-453882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/453882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=453882"}],"version-history":[{"count":13,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/453882\/revisions"}],"predecessor-version":[{"id":454228,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/453882\/revisions\/454228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/453886"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=453882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=453882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=453882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}