“With a strong emphasis on fresh food and convenience, the various in-store service departments have been designed to look and feel like a store within a store – offering customers an artisanal market experience within the supermarket environment.<\/p>\n “Customers can also look forward to an improved layout – including wider aisles and seamless floors that allow trolleys to move with limited noise,” Checkers said.<\/p>\n The Rosebank store is the latest to form part of Checkers’ FreshX brand which aims to take on upmarket retailers such as Woolworths.<\/p>\n The FreshX concept stores were introduced by Checkers as a way for the company to gain market share among more affluent South Africans, with the idea proving so popular that the group now plans to revamp<\/a>\u00a0<\/strong>at least a third of its Checkers stores to the new look in the medium term.<\/p>\n Unlike traditional Checkers stores, the FreshX concept stores feature more upmarket furniture and signage \u2013 including benches and tables for customers to test samples.<\/p>\n Checkers Rosebank is the fifth supermarket from the retailer to open in Gauteng within the space of a month, creating more than 200 new jobs.<\/p>\n The new stores – located in areas not previously served by the Shoprite Group\u2019s supermarkets or in those showing population growth – include:<\/p>\n![\"\"](\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2020\/12\/Checkers-Rosebank.jpg\")
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