{"id":455678,"date":"2020-12-09T12:58:18","date_gmt":"2020-12-09T10:58:18","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=455678"},"modified":"2020-12-09T12:58:18","modified_gmt":"2020-12-09T10:58:18","slug":"business-value-the-proof-is-in-the-data","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/455678\/business-value-the-proof-is-in-the-data\/","title":{"rendered":"Business value: the proof is in the data"},"content":{"rendered":"<p>Modern businesses succeeding in a world of disruptive and continuous change have one thing in common: they are getting data right.<\/p>\n<p>They are able to translate raw data into real business value by extracting insights that equip business leaders to make critical decisions tied to their business strategy.<\/p>\n<p>A <a href=\"https:\/\/hbr.org\/2020\/03\/use-data-to-accelerate-your-business-strategy?utm_source=BusinessTech&amp;utm_medium=9_December%202020\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Harvard Business Review case study<\/strong><\/a> found that when integrated properly, data can accelerate most business strategies by improving the processes and empowering the people needed to execute them.<\/p>\n<p>\u201cBusinesses that are getting data right fall into two categories: they respond to industry pressures forcing them to innovate, and they have leaders that understand data and are crafting a roadmap with data at the core of business strategy,\u201d says Johannes Kanis, Cloud and Enterprise Business Group Lead \u2013 Microsoft South Africa.<\/p>\n<p>Several industries in South Africa are proving this right: media, telecoms and insurance have responded to industry and economic pressures and have driven business growth by unlocking the power of insights through data.<\/p>\n<p>\u201cKey learnings from these organisations show that data has played a critical part in their ability to accelerate their digital transformation journeys.<\/p>\n<p>This requires the right combination of people, modernised processes and underpinning technology to extract valuable insights that will drive their businesses forward,\u201d says Kanis.<\/p>\n<p>Businesses need to skill employees right across the organisation \u2013 not just IT. Leaders need to build a company culture that makes data insights the golden thread running through business strategy and business decisions.<\/p>\n<p>Businesses most likely to reap business success and growth are those that combine a clearly defined data strategy with capabilities that enable the seamless and secure gathering of insights from their data.<\/p>\n<p>This is underpinned by tools like Azure Synapse Analytics, which Microsoft has now made available, which help businesses collect, digest and gain real-time insights from vast amounts of data by bringing together capabilities such as data warehousing and big data into one solution.<\/p>\n<p>Implementing solutions that use the cloud and analytics facilitates decision-making by leapfrogging legacy technology challenges and integrating data across all of an organisation\u2019s systems.<\/p>\n<p>\u201cThe trick for modern businesses to get their data right is to start now: establish underlying business and data needs, create a clear data strategy and culture around those, and invest in solutions that help achieve these goals,\u201d says Kanis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modern businesses succeeding in a world of disruptive and continuous change have one thing in common: they are getting data right.<\/p>\n","protected":false},"author":57,"featured_media":106867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[169],"class_list":["post-455678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-microsoft"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/455678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=455678"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/455678\/revisions"}],"predecessor-version":[{"id":455688,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/455678\/revisions\/455688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/106867"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=455678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=455678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=455678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}