{"id":459276,"date":"2021-01-06T13:45:27","date_gmt":"2021-01-06T11:45:27","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=459276"},"modified":"2021-01-06T13:45:27","modified_gmt":"2021-01-06T11:45:27","slug":"the-biggest-business-website-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/459276\/the-biggest-business-website-in-south-africa\/","title":{"rendered":"The biggest business website in South Africa"},"content":{"rendered":"<p>BusinessTech has maintained its position as the biggest business news website in South Africa, based on the latest audited readership numbers.<\/p>\n<p>The December 2020 audience report from Narratiive &#8211; which is the official traffic measurement partner of the IAB South Africa &#8211; shows that BusinessTech received over 5.7 million South African browsers last month.<\/p>\n<p>The official figures were:<\/p>\n<ul>\n<li>South African Unique Browsers &#8211; <strong>5,709,495<\/strong><\/li>\n<li>Pageviews &#8211; <strong>18,001,437<\/strong><\/li>\n<\/ul>\n<p>What makes this large number more impressive is the fact that the majority of BusinessTech&#8217;s readers are professionals.<\/p>\n<p>They include CEOs, CTOs, CFOs, business owners, company directors, and managers.<\/p>\n<p>A breakdown of this high-level audience, based on the December 2020 readership report, is detailed below.<\/p>\n<ul>\n<li>Middle Management &#8211; <strong>1,108,277<\/strong><\/li>\n<li>Junior Management &#8211; <strong>882,337<\/strong><\/li>\n<li>Administration &#8211; <strong>785,082<\/strong><\/li>\n<li>Business Owner &#8211; <strong>609,217<\/strong><\/li>\n<li>Senior Management &#8211; <strong>602,599<\/strong><\/li>\n<li>Self-Employed &#8211; <strong>598,820<\/strong><\/li>\n<li>CEO\/Director &#8211; <strong>102,704<\/strong><\/li>\n<\/ul>\n<p>These professionals are key decision makers in their companies, many of whom are responsible for purchasing and strategic calls.<\/p>\n<p>It is interesting to note that this decision-making responsibility carries over into their personal lives, too.<\/p>\n<p>85% of BusinessTech&#8217;s readers are either the primary or joint decision maker in their home.<\/p>\n<p>&#8220;By reaching South Africa&#8217;s decision makers, both where they work and where they live, BusinessTech has become one of the most influential publications in the country,&#8221; said BusinessTech MD Kevin Lancaster.<\/p>\n<p>&#8220;This is a major benefit to our advertising partners, who are able to reach their target audience while being associated with the well-established BusinessTech brand.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech has maintained its position as the biggest business news website in South Africa, based on the latest audited readership numbers.<\/p>\n","protected":false},"author":57,"featured_media":459284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-459276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/459276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=459276"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/459276\/revisions"}],"predecessor-version":[{"id":459332,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/459276\/revisions\/459332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/459284"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=459276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=459276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=459276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}