{"id":466150,"date":"2021-02-10T09:06:36","date_gmt":"2021-02-10T07:06:36","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=466150"},"modified":"2021-02-10T09:06:36","modified_gmt":"2021-02-10T07:06:36","slug":"how-a-sponsored-article-reaches-your-target-audience","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/466150\/how-a-sponsored-article-reaches-your-target-audience\/","title":{"rendered":"How a sponsored article reaches your target audience"},"content":{"rendered":"<p>Sponsored articles are an excellent way for a company to reach its target audience.<\/p>\n<p>This is because an article can easily be tailored to speak to a specific group of people.<\/p>\n<ul>\n<li><a href=\"https:\/\/businesstech.co.za\/news\/industry-news\/\" target=\"_blank\" rel=\"noopener\"><strong>You can see sponsored articles on BusinessTech here<\/strong><\/a><\/li>\n<\/ul>\n<p>The correct headline and article image will result in your target audience opening your sponsored article, while the article text will then get your message directly to the reader.<\/p>\n<h3 class=\"my-4\">Simple and effective<\/h3>\n<p>Sponsored articles on BusinessTech are simple to execute and produce great results.<\/p>\n<p>An article is made up of four important pieces:<\/p>\n<ul>\n<li><strong>Headline:<\/strong> Stating what the article focuses on.<\/li>\n<li><strong>Article Image:<\/strong> An image which will draw readers to your article.<\/li>\n<li><strong>Article<\/strong> <strong>Body<\/strong>: The text of the article which provides important information.<\/li>\n<li><strong>Links<\/strong>: URLs\/UTMs which readers can click on to visit your website or contact you.<\/li>\n<\/ul>\n<p>Once an article is approved for publication by a client, it is posted to BusinessTech&#8217;s home page.<\/p>\n<p>The article is also posted to BusinessTech&#8217;s Facebook, Twitter, and LinkedIn pages.<\/p>\n<p>This ensures the sponsored article has excellent reach &#8211; thanks to BusinessTech&#8217;s large and influential audience.<\/p>\n<p>BusinessTech is the biggest business news website in South Africa and is read by over 7 million South Africans each month.<\/p>\n<p>BusinessTech&#8217;s social media reach is equally impressive, and its posts are seen by over 5 million users each month.<\/p>\n<p>&#8220;Online sponsored articles are continuing to grow as an advertising medium thanks to the rapid shift to digital we have seen by companies and consumers,&#8221; said BusinessTech MD Kevin Lancaster.<\/p>\n<p>&#8220;They simultaneously inform, educate, excite, and attract &#8211; making them a powerful tool in any marketing strategy.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sponsored articles are an excellent way for a company to reach its target audience.<\/p>\n","protected":false},"author":57,"featured_media":466166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982,15073],"class_list":["post-466150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech","tag-sponsored-articles"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/466150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=466150"}],"version-history":[{"count":12,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/466150\/revisions"}],"predecessor-version":[{"id":466995,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/466150\/revisions\/466995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/466166"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=466150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=466150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=466150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}