{"id":468186,"date":"2021-02-16T08:12:23","date_gmt":"2021-02-16T06:12:23","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=468186"},"modified":"2021-02-16T08:12:23","modified_gmt":"2021-02-16T06:12:23","slug":"why-south-african-companies-are-turning-to-digital-advertising","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/468186\/why-south-african-companies-are-turning-to-digital-advertising\/","title":{"rendered":"Why South African companies are turning to digital advertising"},"content":{"rendered":"

South African companies focussing their marketing efforts – and budgets – on digital advertising see the best return on investment (ROI).<\/p>\n

This was confirmed by\u00a0Nielsen\u2019s Media ROI Benchmarks\u00a0report for South Africa<\/strong><\/a> – and continues to be the case as more businesses and consumers move online.<\/p>\n

The superior ROI provided by digital advertising channels has been enhanced by this digital shift, which has advanced rapidly due to global COVID-19 lockdowns.<\/p>\n

“Digital advertising is the obvious choice for companies who want to position themselves for growth and take advantage of the predicted economic recovery in 2021,” said BusinessTech MD Kevin Lancaster.<\/p>\n

\"Advertising<\/a><\/p>\n

Accurate and real-time measurement<\/h3>\n

Another big benefit of digital advertising is the results of a campaign can be accurately tracked in real-time – making performance measurement easy.<\/p>\n

This allows companies to test new channels and allocate budgets based on what works best for them.<\/p>\n

“Being able to accurately track the performance of your marketing campaigns, while receiving an excellent ROI, makes digital advertising an easy choice for local companies.”<\/p>\n

“As more people move their work and social lives online, it is only natural that businesses follow to ensure they reach their target market.”<\/p>\n","protected":false},"excerpt":{"rendered":"

South African companies focussing their marketing efforts – and budgets – on digital advertising see the best return on investment (ROI).<\/p>\n","protected":false},"author":57,"featured_media":468190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-468186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/468186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=468186"}],"version-history":[{"count":8,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/468186\/revisions"}],"predecessor-version":[{"id":468300,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/468186\/revisions\/468300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/468190"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=468186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=468186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=468186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}