{"id":472254,"date":"2021-03-06T17:00:08","date_gmt":"2021-03-06T15:00:08","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=472254"},"modified":"2021-03-05T15:47:22","modified_gmt":"2021-03-05T13:47:22","slug":"the-most-searched-for-used-car-brands-and-most-desired-models-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/motoring\/472254\/the-most-searched-for-used-car-brands-and-most-desired-models-in-south-africa\/","title":{"rendered":"The most searched-for used car brands, and the most desired models in South Africa"},"content":{"rendered":"

BMW is the most searched for car brand in South Africa, the Toyota Hilux is the most desired car model and online vehicle searches have grown by an impressive 54.1%, according to some of the findings contained in the latest bi-annual AutoTrader Car Industry Report.<\/p>\n

The report covers the July 2020 to December 2020 period, and it includes data that is valuable to the used and new car market in South Africa.<\/p>\n

According to George Mienie, AutoTrader CEO, 2020 saw an unprecedented interruption to the local automotive industry. \u201c2020 will be a year that will go down in history. Lockdown was the catalyst that is driving and \u2013 in many ways \u2013 forcing an accelerated change in the automotive industry.”<\/p>\n

“We have seen a compression of the innovation curve in the South African automotive industry. It is like we are being fast-forwarded. New automotive technologies, business models and thinking should begin to emerge in 2021,\u201d he said.<\/p>\n

\"\"<\/a><\/p>\n

While 2020 was turbulent, it wasn\u2019t without its high\u2019s. For instance, during the last year, 270 million total searches were conducted, a record high, representing growth of 54.1% year-on-year (YoY).<\/p>\n

The most searched for brand was BMW once again, which accounted for 15.4% of all car brand searches from 1 July to 31 December 2020. Mercedes-Benz took second place from Volkswagen \u2013 with 14.8% of all car searches. Volkswagen clocked in third with 14.3% of the searches.<\/p>\n

\"\"<\/a><\/p>\n

BMW also romped home first in the Consumer Advert View (CAV) department (which is one of the leading indicators of demand), receiving 19.3 million views. This was over nine million more views than the same period a year ago. In total, over 130 million car views , indicating a 70% increase YoY.<\/p>\n

\"\"<\/a><\/p>\n

The most searched for model \u2013 with 9.3 million searches \u2013 was the Toyota Hilux, followed by the Volkswagen Golf and the Mercedes-Benz C-Class. The BMW 3 Series which was previously second in the previous AutoTrader Bi-Annual Car Industry Report dropped to fourth place.<\/p>\n

Used car prices rose in the second half of 2020, which is unusual and can only be put down to the effects of lockdown \u2013 historically, prices in the second half of the calendar year are lower.<\/p>\n

In the second half of 2020, average car prices rose to R312,794 representing a 8.5% increase, with the average mileage being 70,429 km, representing a 4.7% decrease.<\/p>\n

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Read: Electric vehicles could make car dealerships a thing of the past<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

BMW is the most searched for car brand in South Africa, the Toyota Hilux is the most desired car model and online vehicle searches have grown by an impressive 54.1%, according to some of the findings contained in the latest bi-annual AutoTrader Car Industry Report.<\/p>\n","protected":false},"author":10,"featured_media":307446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11119],"tags":[7176,26],"class_list":["post-472254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring","tag-autotrader","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/472254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=472254"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/472254\/revisions"}],"predecessor-version":[{"id":473580,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/472254\/revisions\/473580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/307446"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=472254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=472254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=472254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}