{"id":472488,"date":"2021-03-03T18:56:41","date_gmt":"2021-03-03T16:56:41","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=472488"},"modified":"2021-03-03T18:56:41","modified_gmt":"2021-03-03T16:56:41","slug":"businesstechs-1-5-million-crucial-decision-makers","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/472488\/businesstechs-1-5-million-crucial-decision-makers\/","title":{"rendered":"BusinessTech&#8217;s 1.5 million crucial decision makers"},"content":{"rendered":"<p>BusinessTech&#8217;s latest audience figures reveal that it continues to be the largest and most influential business publication in South Africa.<\/p>\n<p>Its position as the leading business news website in the country is thanks to the large number of crucial business decision makers who read the site every month.<\/p>\n<p>1.5 million of BusinessTech&#8217;s monthly readers are CEOs, Directors, Business Owners, and Senior Managers.<\/p>\n<p>This high-end group of people is responsible for shaping their companies&#8217; purchasing decisions.<\/p>\n<h3 class=\"my-4\">Right audience at the right time<\/h3>\n<p>With more companies shifting their operations online permanently, and more people working through digital channels, online news sites such as BusinessTech have seen a big growth in their audiences.<\/p>\n<p>More South Africans now start their day by reading news online, and this is the perfect time and place for companies to reach their target market.<\/p>\n<p>Digital advertising channels &#8211; including sponsored articles, display banners, video interviews, dedicated mailers, and social media promotions &#8211; allow companies to speak directly to potential clients when they are the most engaged.<\/p>\n<p>The combination of more people spending more time online, and companies being able to target audiences when they are the most engaged, has resulted in a big increase in the number of advertising campaigns moving online.<\/p>\n<p>Online advertising also provides the <a href=\"https:\/\/prc.za.com\/2018\/10\/25\/1769\/\" target=\"_blank\" rel=\"noopener\"><strong>best return on investment<\/strong><\/a>, making it an easy decision for companies to allocate marketing spend.<\/p>\n<h3 class=\"my-4\">BusinessTech&#8217;s readership<\/h3>\n<p>The graphic below provides a breakdown of BusinessTech&#8217;s monthly readership figures.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-472526\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2021\/03\/BusinessTech-Audience-2021.png\" alt=\"\" width=\"640\" height=\"905\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2021\/03\/BusinessTech-Audience-2021.png 1654w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2021\/03\/BusinessTech-Audience-2021-212x300.png 212w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2021\/03\/BusinessTech-Audience-2021-724x1024.png 724w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2021\/03\/BusinessTech-Audience-2021-768x1086.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2021\/03\/BusinessTech-Audience-2021-1086x1536.png 1086w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2021\/03\/BusinessTech-Audience-2021-1448x2048.png 1448w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2021\/03\/BusinessTech-Audience-2021-1200x1697.png 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech&#8217;s latest audience figures reveal that it continues to be the largest and most influential business publication in South Africa.<\/p>\n","protected":false},"author":57,"featured_media":472502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-472488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/472488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=472488"}],"version-history":[{"count":11,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/472488\/revisions"}],"predecessor-version":[{"id":472504,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/472488\/revisions\/472504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/472502"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=472488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=472488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=472488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}