{"id":47901,"date":"2013-10-20T13:04:45","date_gmt":"2013-10-20T11:04:45","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=47901"},"modified":"2013-10-20T13:05:51","modified_gmt":"2013-10-20T11:05:51","slug":"sap-to-end-software-product-for-small-businesses-report","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/software\/47901\/sap-to-end-software-product-for-small-businesses-report\/","title":{"rendered":"SAP to end software product for small businesses: report"},"content":{"rendered":"<p>German business software maker SAP is winding down a web-based software product for small to mid-sized businesses, a German magazine reported.<\/p>\n<p>Business weekly Wirtschaftswoche said SAP would stop the development of a software dubbed Business By Design, although existing customers will be able to continue to use it.<\/p>\n<p>An SAP spokesman said on Saturday that development capacity for Business By Design was being reduced, but that the product was not being shut down.<\/p>\n<p>SAP, one of the world&#8217;s biggest makers of business management software, originally projected that Business by Design &#8211; which was launched in 2010 &#8211; would reach 10,000 customers and generate $1 billion of revenue.<\/p>\n<p>The magazine reported, however, that the product, which cost roughly 3 billion euros to develop, currently has only 785 customers and is expected to generate no more than 23 million euros in sales this year.<\/p>\n<p>By comparison, in the second quarter, SAP&#8217;s software and software-related service revenue stood at 3.35 billion euros.<\/p>\n<p>SAP started working on Business by Design in 2003 to diversify sales beyond its traditional market of large corporations and government agencies, trying to compete with software sold by NetSuite, a company founded more than a decade ago by Oracle Chief Executive Larry Ellison.<\/p>\n<p>The Wirtschaftswoche report said that ever since the SAP product&#8217;s launch, customers had complained about technical issues and the slow speed of the software.<\/p>\n<p>SAP declined to provide any specific comment on investment expenditures, sales figures or customer numbers of Business by Design.<\/p>\n<p>(Reporting by Ilona Wissenbach; writing by Arno Schuetze. 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