Positioning your company and its executives as thought leaders in your industry is crucial to business growth.<\/p>\n
A proven way to do this is by using thought leadership content – specifically articles and video interviews.<\/p>\n
BusinessTech has seen a strong increase in the number of South African companies looking to publish thought leadership content on our channels.<\/p>\n
The two most popular options are sponsored articles and Business Talk\u00a0 interviews.<\/p>\n
Sponsored articles are an excellent way to educate and inform your audience, and a well-written thought leadership piece by an executive can have a big impact on their standing in the market.<\/p>\n
You can see an excellent example of a thought leadership article published on BusinessTech here – How the Covid-19 pandemic has revolutionised retail<\/strong><\/a><\/p>\n BusinessTech’s online talk show Business Talk has seen huge growth since launching in late 2020, thanks to the high-quality guests it hosts.<\/p>\n Hosted by Michael Avery, executives interviewed on Business Talk provide valuable insight into the companies they run and the industries they work in.<\/p>\n A great Business Talk episode to watch is the one featuring Discovery Bank CEO Hylton Kallner.<\/strong><\/a><\/p>\n The power of thought leadership content is enhance even further when it published online.<\/p>\n This is because online advertising provides the best return on investment for your marketing budget.<\/p>\n Nielsen\u2019s Media ROI Benchmarks\u00a0report for South Africa<\/strong><\/a> states that online advertising far outperforms cinema, print, TV, outdoor, and radio.<\/p>\nBusiness Talk interviews<\/h3>\n
The best return on investment<\/h3>\n
Find out more<\/h3>\n