{"id":48579,"date":"2013-10-30T09:31:41","date_gmt":"2013-10-30T07:31:41","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=48579"},"modified":"2013-10-30T09:35:02","modified_gmt":"2013-10-30T07:35:02","slug":"ipad-air-a-major-improvement-reviews","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/hardware\/48579\/ipad-air-a-major-improvement-reviews\/","title":{"rendered":"iPad Air a &#8220;major improvement&#8221;: reviews"},"content":{"rendered":"<p>Apple Inc has not reinvented the wheel with the iPad Air, but the thinner device, priced higher than many of its competitors, is a major improvement on a successful product, the reviewers wrote on Tuesday.<\/p>\n<p>Writing for the Wall Street Journal, Walt Mossberg called the iPad Air the best tablet he has ever reviewed.<\/p>\n<p>&#8220;That isn&#8217;t just because of its slimmer, lighter design, but because Apple boasts 475,000 apps optimized for tablet use &#8211; far more than any other tablet platform,&#8221; Mossberg wrote.<\/p>\n<p>Mossberg said the new iPad weighs just 1 pound, down from 1.4 pounds for the previous top-of-the-line model, the iPad 4, which is being discontinued.<\/p>\n<p>He also credited the iPad Air&#8217;s battery performance, saying the new iPad clocked a battery life of 12 hours and 13 minutes, which exceeded Apple&#8217;s claim.<\/p>\n<p>The new full-sized iPad goes on sale from Friday and will be priced starting $499.<\/p>\n<p>Damon Darlin of the New York Times said the gadget is a delight to use, with two antennas to pull in Wi-Fi signals faster than the previous versions did.<\/p>\n<p>Reviewer David Pogue, who recently left the New York Times to start a new consumer-tech website at Yahoo, said the iPad Air is &#8220;a fantastic leap into the future if you&#8217;re upgrading from an original iPad, or if you&#8217;ve never owned a tablet before.&#8221;<\/p>\n<p>Pogue said the iPad Air is powered by the A7 64-bit chip, which, according to Apple, means smoother animation in 3D games.<\/p>\n<p>&#8220;As a nice bonus, all of Apple&#8217;s excellent tablet apps &#8211; iMovie, iPhoto, GarageBand, Pages, Numbers, Keynote &#8211; are free with a new iPad. Since they&#8217;re usually $5 or $10 each, that&#8217;s a sweet bundle,&#8221; Pogue said, before adding &#8220;that&#8217;s what&#8217;s new in the iPad Air.&#8221;<\/p>\n<p>However, all three reviewers highlighted that the iPad Air is pricier than many of its competitors.<\/p>\n<p>&#8220;Do you need to plunk down $500 or more for an Air if you already have an earlier version of the iPad?,&#8221; Darlin asked, calling the improvements on the new device &#8220;incremental, not revolutionary.&#8221;<\/p>\n<p>Amazon.com Inc&#8217;s 8.9-inch Kindle Fire HDX costs $379, Microsoft&#8217;s Surface 2 starts from $449, while Samsung&#8217;s Galaxy Tab 3 10.1-inch tablet has a suggested retail price of $400.<\/p>\n<p>Pogue said that given the price, an iPad probably does not need replacing every year or even every other year.<\/p>\n<p>Mossberg concluded: &#8220;Bottom line: If you can afford it, the new iPad Air is the tablet I recommend, hands down.&#8221;<\/p>\n<h3 class=\"my-4\">More on Apple<\/h3>\n<p><a title=\"Thousands of iPhone fans go for gold\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/46375\/thousands-of-iphone-fans-go-for-gold\/\"><strong>Thousands of iPhone fans go for gold<\/strong><\/a><\/p>\n<p><a title=\"Apple eyes market reach with new iPhones\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/45713\/apple-eyes-market-reach-with-new-iphones\/\"><strong>Apple eyes market reach with new iPhones<\/strong><\/a><\/p>\n<p><a title=\"Questions over Apple\u2019s new iPhone 5S and 5C\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/45699\/questions-over-apples-new-iphone-5s-and-5c\/\"><strong>Questions over Apple\u2019s new iPhone 5S and 5C<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple Inc has not reinvented the wheel with the iPad Air, but the thinner device, priced higher than many of its competitors, is a major improvement on a successful product, the reviewers wrote on Tuesday.<\/p>\n","protected":false},"author":7,"featured_media":48268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[25,51,6881],"class_list":["post-48579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware","tag-active","tag-apple","tag-ipad-air"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/48579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=48579"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/48579\/revisions"}],"predecessor-version":[{"id":48598,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/48579\/revisions\/48598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/48268"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=48579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=48579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=48579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}