BusinessTech has once again claimed top spot as the biggest business news website in South Africa.<\/p>\n
The April 2021 ranking is based on the official readership figures provided by Narratiive, which is the approved traffic measurement partner of the IAB SA.<\/p>\n
What makes BusinessTech’s large audience even more impressive is the fact that the majority of its readers are decision makers and professionals.<\/p>\n
Over 500,000 CEOs, company directors, and senior managers read BusinessTech every month.<\/p>\n
They are joined by 570,000 business owners and 1.8 million junior and middle managers, who visit and read BusinessTech on a monthly basis.<\/p>\n
This professional audience represents a large portion of South Africa’s business decision makers across a range of industries.<\/p>\n
This includes IT, telecoms, banking, finance, property, motoring, energy, media, construction and engineering, and the public sector.<\/p>\n
“In simple terms, the people who read BusinessTech are responsible for making decision at their companies. This is truly a powerful audience to reach,” said BusinessTech MD Kevin Lancaster.<\/p>\n
The decision-making responsibilities these individuals carry extend to their personal lives, too.<\/p>\n
Over 1.7 million of BusinessTech’s readers are the primary purchasing decision maker in their household, while over 2.3 million are a joint decision maker at home.<\/p>\n
“This combination of business and consumer decision-making power is ideal for both B2B and B2C companies who want to reach their target market,” said Lancaster.<\/p>\n