{"id":488989,"date":"2021-05-09T17:12:21","date_gmt":"2021-05-09T15:12:21","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=488989"},"modified":"2021-05-09T17:12:21","modified_gmt":"2021-05-09T15:12:21","slug":"why-you-want-to-advertise-online-and-the-best-place-to-do-it","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/488989\/why-you-want-to-advertise-online-and-the-best-place-to-do-it\/","title":{"rendered":"Why you want to advertise online &#8211; And the best place to do it"},"content":{"rendered":"<p>Online advertising provides the\u00a0<a href=\"https:\/\/businesstech.co.za\/news\/industry-news\/445378\/the-big-roi-you-get-when-advertising-online\/\" target=\"_blank\" rel=\"noopener\"><strong>best return on investment<\/strong><\/a> for companies in South Africa.<\/p>\n<p>Therefore, the question companies should be asking themselves is: Where is the best place to advertise online?<\/p>\n<p>BusinessTech is a top choice for South Africa&#8217;s leading brands and organisations, and has seen strong growth in the number of companies booking advertising campaigns with it in 2021.<\/p>\n<p>This is because BusinessTech is the the largest and most influential business news website in South Africa &#8211; with a readership consisting of C-level executives, business owners, company directors, managers, and professionals.<\/p>\n<p>Furthermore, over 2 million BusinessTech readers are the primary purchasing decision maker in their home.<\/p>\n<p>Companies in both the Business-to-Business and Business-to-Consumer space see excellent results when advertising on BusinessTech.<\/p>\n<h3 class=\"my-4\">Popular options<\/h3>\n<p>The most popular advertising options taken by companies on BusinessTech are:<\/p>\n<ul>\n<li>Sponsored articles with social media amplification<\/li>\n<li>Display banners and homepage takeovers<\/li>\n<li>Dedicated mailers<\/li>\n<li>Business Talk interviews<\/li>\n<\/ul>\n<p>This range of of advertising packages can be tailored to suit any campaign objective and budget, which is crucial in the high-paced and dynamic marketing environment we find ourselves in.<\/p>\n<p>&#8220;BusinessTech&#8217;s advertising products produce excellent results for our partners, and we continue to see more companies coming onboard ,&#8221; said Broad Media MD Kevin Lancaster.<\/p>\n<p>&#8220;We expect this trend to continue, as more companies discover the effectiveness of online advertising and the ability to track the performance of their marketing campaigns in detail.&#8221;<\/p>\n<p>To find out more about advertising on BusinessTech,\u00a0<a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>vist the Advertising page.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online advertising provides the\u00a0best return on investment for companies in South Africa.<\/p>\n","protected":false},"author":57,"featured_media":488995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982,14825],"class_list":["post-488989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech","tag-online-advertising"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/488989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=488989"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/488989\/revisions"}],"predecessor-version":[{"id":489007,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/488989\/revisions\/489007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/488995"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=488989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=488989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=488989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}