Having launched in South Africa in April, restaurant search app Zomato has now extended its operations from Joburg, Pretoria and Cape Town to Durban.<\/p>\n
“South Africa has been one of our best performing markets,” said Zomato SA CEO, Pooja Khanna.<\/p>\n
“The market has great potential with lots of restaurants and a growing Internet and smartphone penetration. The response from Johannesburg, Cape Town and Pretoria has been overwhelming, and we expec the trend to continue with Durban.”<\/p>\n
This comes on the back of the announcement that the popular app has upped its funding to US$53 million, having secured an additional US$37 million from Sequoia Capital and existing investors Info Edge.<\/p>\n
On top of boosting its operations in South Africa, the company has also expanded internationally, launching services in Brasil, Indonesia and Turkey, with additional cities in the UK.<\/p>\n
Zomato is a restaurant search application available online and via mobile app that offers a “content-rich” approach to dining, featuring menues, pictures, maps, as well as reviews and ratings from Zomato users.<\/p>\n
The company updates menues every three months for over 160,000 restaurants across 11 countries, it said.<\/p>\n
According to Zomato, the company plans to expand its operations to 22 more countries across Europe, Asia, Australia and the Americas – challenging industry leader, Yelp.<\/p>\n
Zomato gets over 15 millions vistis across online and mobile platforms a month, it said, with over half of the traffic seen originating from the mobile app.<\/p>\n
Online taxi service Uber comes to SA<\/strong><\/a><\/p>\nIDC commits R150 million to SA startups<\/strong><\/a><\/h3>\n