BusinessTech is the largest business news website in South Africa, and home to the country’s top business decision makers.<\/p>\n
These business decision makers include CEOs, Directors, Business Owners, and Senior Managers – making BusinessTech the ideal platform for B2B marketing.<\/p>\n
“This high-end group of people is the exact target audience South African businesses want to reach,” said BusinessTech MD Kevin Lancaster.<\/p>\n
“BusinessTech’s effective range of advertising options lets these businesses reach their ideal audience in a cost-effective and targeted manner.”<\/p>\n
BusinessTech’s value proposition is further enhanced by the fact that it is an online-first platform.<\/p>\n
With more companies shifting their operations online permanently, and more people working through digital channels, online news sites such as BusinessTech have seen a big growth in their readerships and engagement rates.<\/p>\n
South Africans now start their morning by reading news online, and constantly check social media and video channels throughout the day.<\/p>\n
This makes online channels like BusinessTech’s news website – and its associated Facebook, Twitter, LinkedIn, Instagram, and YouTube pages – the perfect place for companies to reach their target market.<\/p>\n
Additionally, online advertising provides the best return on investment<\/strong><\/a> when compared to other advertising channels – making it an easy decision for companies to allocate marketing spend to platforms such as BusinessTech.<\/p>\n