{"id":49450,"date":"2013-11-14T09:32:32","date_gmt":"2013-11-14T07:32:32","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=49450"},"modified":"2013-11-14T10:00:25","modified_gmt":"2013-11-14T08:00:25","slug":"apple-and-samsung-go-head-to-head-over-patents-again","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/hardware\/49450\/apple-and-samsung-go-head-to-head-over-patents-again\/","title":{"rendered":"Apple and Samsung go head-to-head over patents, again"},"content":{"rendered":"<p>Apple squared off against Samsung Electronics at a damages retrial on Wednesday, as the iPhone maker once again tries to secure a legal victory against its biggest mobile rival.<\/p>\n<p>Apple attorney Harold McElhinny told jurors in a San Jose, California federal court that Samsung should pay $379.8 million for violating five patents on the iPhone. Samsung attorney William Price, meanwhile, said Samsung should only have to pay about $52.7 million.<\/p>\n<p>Apple and Samsung are engaged in global litigation over each other&#8217;s intellectual property. Last year, Apple was awarded over $1 billion after it convinced a jury that Samsung copied various iPhone features &#8211; like using your fingers to pinch and zoom on the screen &#8211; along with design touches like the phone&#8217;s flat, black glass screen.<\/p>\n<p>Last year&#8217;s verdict was a high point in Apple&#8217;s legal war on Google&#8217;s Android operating system, which Samsung uses on its phones. U.S. District Judge Lucy Koh in San Jose then rejected Apple&#8217;s request for a permanent ban on the sale of some Samsung products in the lucrative U.S. market. Apple has appealed that decision.<\/p>\n<p>Then, in March, Koh ruled that the previous jury had made some errors in its calculations, impacting about $400 million of the verdict. She ordered a retrial of that portion of the original award.<\/p>\n<p>In court on Wednesday, McElhinny said Samsung had sold about 10.7 million phones that infringe Apple&#8217;s patents, generating $3.5 billion in revenue. Apple was entitled to be made &#8220;whole,&#8221; he said in an opening statement.<\/p>\n<p>Just a minute into his presentation, McElhinny invoked Apple&#8217;s iconic founder, Steve Jobs, with a video of Jobs unveiling the iPhone back in 2007. McElhinny asked the six-woman, two-man jury to remember when the iPhone&#8217;s signature features were brand new, and the business risk Apple had taken to develop the product.<\/p>\n<p>&#8220;If Apple had invested all that time and money and product had not worked, it would have been a major blow,&#8221; McElhinny said.<\/p>\n<p>However, Samsung attorney William Price said $52 million is &#8220;not a trivial amount&#8221; for Samsung to pay. While Samsung violated some Apple patents, Price said, those ideas were not new. Apple should not be rewarded with a windfall damages award based on the 13 Samsung products at issue during trial.<\/p>\n<p>&#8220;Apple is simply asking for much more money than it&#8217;s entitled to,&#8221; Price said.<\/p>\n<p>The jury includes a pharmacist, a medical researcher at Stanford and a licensed therapist. The trial is expected to last about a week, with jury deliberations to follow.<\/p>\n<h3 class=\"my-4\">More on Apple and Samsung<\/h3>\n<p><strong><a title=\"Permalink to Samsung wants to topple Apple in tablet market\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/48981\/samsung-wants-to-topple-apple-in-tablet-market\/\" rel=\"bookmark\">Samsung wants to topple Apple in tablet market<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Apple, Samsung profit details to remain private\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/44736\/apple-samsung-profit-details-to-remain-private\/\" rel=\"bookmark\">Apple, Samsung profit details to remain private<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Apple, Samsung patent fued continues\" href=\"http:\/\/businesstech.co.za\/news\/general\/43944\/apple-samsung-patent-fued-continues\/\" rel=\"bookmark\">Apple, Samsung patent fued continues<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to ITC delays Apple vs Samsung patent ruling\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/43531\/itc-delays-apple-vs-samsung-patent-ruling\/\" rel=\"bookmark\">ITC delays Apple vs Samsung patent ruling<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple squared off against Samsung Electronics at a damages retrial on Wednesday, as the iPhone maker once again tries to secure a legal victory against its biggest mobile rival.<\/p>\n","protected":false},"author":7,"featured_media":19095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[25,51,365,52],"class_list":["post-49450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware","tag-active","tag-apple","tag-patents","tag-samsung"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/49450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=49450"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/49450\/revisions"}],"predecessor-version":[{"id":49459,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/49450\/revisions\/49459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/19095"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=49450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=49450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=49450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}