{"id":49579,"date":"2013-11-17T16:38:35","date_gmt":"2013-11-17T14:38:35","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=49579"},"modified":"2013-11-17T16:40:14","modified_gmt":"2013-11-17T14:40:14","slug":"apple-buys-primesense","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/49579\/apple-buys-primesense\/","title":{"rendered":"Apple buys PrimeSense"},"content":{"rendered":"<p>Apple has bought PrimeSense, an Israeli maker of chips that enable three-dimensional (3D) machine vision, for $345 million, the Calcalist financial newspaper reported on Sunday without citing sources.<\/p>\n<p>PrimeSense has raised $85 million from Israeli and U.S. venture capital funds such as Canaan Partners Global, Gemini Israel and Genesis Partners, Calcalist said.<\/p>\n<p>&#8220;We are focused on building a prosperous company while bringing 3D sensing and natural interaction to the mass market in a variety of markets such as interactive living room and mobile devices,&#8221; a spokeswoman for PrimeSense said. &#8220;We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or recycled rumors.&#8221;<\/p>\n<p>PrimeSense&#8217;s sensing technology, which gives digital devices the ability to observe a scene in three dimensions, was used to help power Microsoft&#8217;s Xbox Kinect.<\/p>\n<p>The acquisition of PrimeSense would be Apple&#8217;s second purchase of an Israeli company. It bought flash storage chip maker Anobit in January 2012.<\/p>\n<h3 class=\"my-4\">More on the\u00a0iPhone 5s, iPhone 5c<\/h3>\n<p><a title=\"iPhone 5C vs iPhone 5S \u2013 how are they doing?\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/47827\/iphone-5c-vs-iphone-5s-how-are-they-doing\/\"><strong>iPhone 5C vs iPhone 5S \u2013 how are they doing?<\/strong><\/a><\/p>\n<p><a title=\"Apple 5s, 5c most successful iPhone launch ever\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/46473\/apple-5s-5c-most-successful-iphone-launch-ever\/\"><strong>Apple 5s, 5c most successful iPhone launch ever<\/strong><\/a><\/p>\n<p><a title=\"Thousands of iPhone fans go for gold\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/46375\/thousands-of-iphone-fans-go-for-gold\/\"><strong>Thousands of iPhone fans go for gold<\/strong><\/a><\/p>\n<p><a title=\"Apple eyes market reach with new iPhones\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/45713\/apple-eyes-market-reach-with-new-iphones\/\"><strong>Apple eyes market reach with new iPhones<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has bought PrimeSense, an Israeli maker of chips that enable three-dimensional (3D) machine vision, for $345 million<\/p>\n","protected":false},"author":7,"featured_media":10689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25,51,6315],"class_list":["post-49579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-active","tag-apple","tag-primesense"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/49579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=49579"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/49579\/revisions"}],"predecessor-version":[{"id":49581,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/49579\/revisions\/49581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/10689"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=49579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=49579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=49579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}