{"id":498455,"date":"2021-06-15T10:46:50","date_gmt":"2021-06-15T08:46:50","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=498455"},"modified":"2021-06-15T10:48:01","modified_gmt":"2021-06-15T08:48:01","slug":"moving-beyond-mediocrity-how-to-elevate-the-digital-experience","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/498455\/moving-beyond-mediocrity-how-to-elevate-the-digital-experience\/","title":{"rendered":"Moving beyond mediocrity \u2013 How to elevate the digital experience"},"content":{"rendered":"<p>Seth Godin, author of the <em>\u2018Purple Cow\u2019, <\/em>talks about the three kinds of corporate mediocrity:<\/p>\n<ul>\n<li><strong>Uncaring mediocrity<\/strong> &#8211; Organizations so focused on their mediocrity, they suck the humanity out of not just the people who work there, but from the interactions the customers have as well.<\/li>\n<li><strong>Focused mediocrity<\/strong> &#8211; Organisations intentionally chasing volume for bottom line on products and services that lack originality, hoping the largest possible number of people will be satisfied enough NOT to complain.<\/li>\n<li><strong>Accidental mediocrity<\/strong> &#8211; Uniformed leadership in organisations who don\u2019t even realize that they\u2019re not delivering excellence.<\/li>\n<\/ul>\n<p>In fact, 80% of CEO\u2019s believe they deliver a superior customer experience &#8211; but only 8% of their customers feel the same.<\/p>\n<ul>\n<li><a href=\"https:\/\/jumpco.io\/liferay\/?utm_source=BusinessTech&amp;utm_medium=Sponsored%20Article&amp;utm_campaign=June%202021\" target=\"_blank\" rel=\"noopener\"><strong>Click here to learn how JumpCO Consulting and Liferay can help you deliver superior customer experience.<\/strong><\/a><\/li>\n<\/ul>\n<p>Leaders who are stifled by this sort of cognitive inertia cannot forge new innovative paths for their organisations.<\/p>\n<p>This unawareness also lends itself to the \u201csheeple\u201d effect &#8211; employees who rely on familiar assumptions and make decisions based on tradition rather than on effectiveness.<\/p>\n<p>Moving beyond this inertia requires businesses to deliberately design engaging experiences.<\/p>\n<p>These are inherently personal, existing only in the mind of the customer who has been engaged on an emotional, physical, intellectual, or even spiritual level.<\/p>\n<p>The experience occurs when an organization engages customers in a way that creates a memorable event.<\/p>\n<p><em>\u201cTo succeed in the rapidly evolving experience economy executives must think differently about how they create economic value for their customers.\u201d<\/em><\/p>\n<ol>\n<li><em> Joseph Pine II and James H. Gilmore \u2013 Welcome to the Experience Economy<\/em><\/li>\n<\/ol>\n<h3 class=\"my-4\"><strong>Elevating the digital experience<\/strong><\/h3>\n<p>Customer experience and the technology available to organizations today is fundamentally changing how companies operate and gain a competitive advantage.<\/p>\n<p>At the core of this change is digital integration.<\/p>\n<p>This involves the data, systems, processes and culture needed to understand more about your customers and employees so that you can design unique experiences for every individual.<\/p>\n<p>Start this process by asking these four questions:<\/p>\n<p style=\"padding-left: 40px;\"><strong>1. <a href=\"https:\/\/jumpco.io\/liferaydigital?utm_source=BusinessTech&amp;utm_medium=Sponsored%20Article&amp;utm_campaign=June%202021\" target=\"_blank\" rel=\"noopener\"><strong>How can I generate more online revenue?<\/strong><\/a><\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>2. <a href=\"https:\/\/jumpco.io\/liferaydigital?utm_source=BusinessTech&amp;utm_medium=Sponsored%20Article&amp;utm_campaign=June%202021\" target=\"_blank\" rel=\"noopener\"><strong>How can I reduce cost to serve?<\/strong><\/a><\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>3. <a href=\"https:\/\/jumpco.io\/liferaydigital?utm_source=BusinessTech&amp;utm_medium=Sponsored%20Article&amp;utm_campaign=June%202021\" target=\"_blank\" rel=\"noopener\"><strong>How can I give my employees what they need to be highly effective?<\/strong><\/a><\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>4. <a href=\"https:\/\/jumpco.io\/liferaydigital?utm_source=BusinessTech&amp;utm_medium=Sponsored%20Article&amp;utm_campaign=June%202021\" target=\"_blank\" rel=\"noopener\"><strong>How can I breakdown silos created by disparate technologies?<\/strong><\/a><\/strong><\/p>\n<p>Your people, culture and processes all play critical roles, and it is therefore essential to determine a holistic view and strategy for your organization.<\/p>\n<p>Choosing the correct technology framework to identify key elements and dependencies will contribute to innovation and help drive your digital experience strategy to achieve the greatest impact.<\/p>\n<h3 class=\"my-4\"><strong>JumpCO Consulting and Liferay<\/strong><\/h3>\n<p><a href=\"https:\/\/jumpco.io\/liferay\/?utm_source=BusinessTech&amp;utm_medium=Sponsored%20Article&amp;utm_campaign=June%202021\" target=\"_blank\" rel=\"noopener\"><strong>JumpCO Consulting<\/strong><\/a>, in partnership with Liferay, will help streamline and personalize your customer journey.<\/p>\n<p>Digital experience platforms such as Liferay facilitate integration of existing services into a unified platform to provide a consistent omnichannel, personalized customer experience, regardless of device.<\/p>\n<p>Liferay DXP is built to be flexible, extensible and scalable to incorporate emerging technologies, and support multiple customer-facing solutions.<\/p>\n<p><a href=\"https:\/\/jumpco.io\/liferay\/?utm_source=BusinessTech&amp;utm_medium=Sponsored%20Article&amp;utm_campaign=June%202021\" target=\"_blank\" rel=\"noopener\"><strong>Click here to learn more about how JumpCO Consulting and Liferay can help your organization.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>80% of CEO\u2019s believe they deliver a superior customer experience &#8211; but only 8% of their customers feel the same.<\/p>\n","protected":false},"author":57,"featured_media":498463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[16013,16011],"class_list":["post-498455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-jumpco-consulting","tag-liferay"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/498455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=498455"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/498455\/revisions"}],"predecessor-version":[{"id":498477,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/498455\/revisions\/498477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/498463"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=498455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=498455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=498455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}