{"id":502501,"date":"2021-07-01T17:29:04","date_gmt":"2021-07-01T15:29:04","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=502501"},"modified":"2021-07-01T17:29:04","modified_gmt":"2021-07-01T15:29:04","slug":"businesstechs-impressive-south-african-audience","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/502501\/businesstechs-impressive-south-african-audience\/","title":{"rendered":"BusinessTech&#8217;s impressive South African audience"},"content":{"rendered":"<p>BusinessTech continues to lead the South African business sector, as the largest business news website in the country.<\/p>\n<p>BusinessTech was read by over 6.0 million South Africans in June 2021, cementing its place at the head of the pack.<\/p>\n<p>According to figures from Narratiive, the IAB SA\u2019s official traffic measurement partner, BusinessTech received the following South African traffic in June:<\/p>\n<ul>\n<li>Unique browsers &#8211; <strong>6,320,530<\/strong><\/li>\n<li>Pageviews &#8211; <strong>21,421,847<\/strong><\/li>\n<\/ul>\n<p>What makes this more impressive is the fact that the majority of BusinessTech&#8217;s readers are business decision makers and professionals.<\/p>\n<p>This includes the following monthly audiences:<\/p>\n<ul>\n<li>CEO\/Director &#8211; <strong>115,000<\/strong><\/li>\n<li>Business Owner &#8211; <strong>708,000<\/strong><\/li>\n<li>Senior Management &#8211; <strong>552,000<\/strong><\/li>\n<li>Middle Management &#8211; <strong>1,171,000<\/strong><\/li>\n<li>Junior Management &#8211; <strong>963,000<\/strong><\/li>\n<\/ul>\n<p>Furthermore, the majority of BusinessTech&#8217;s readers are decision makers in their household.<\/p>\n<p>2.2 million readers are the primary decision maker at home, while 3.0 million readers are a joint decision maker at home.<\/p>\n<h3 class=\"my-4\">Education<\/h3>\n<p>Equally impressive is the level of education among BusinessTech readers.<\/p>\n<p>Over 2.1 million BusinessTech readers have a university degree or higher qualification, while 1.3 million have a tertiary-level diploma or certificate.<\/p>\n<p>In terms of geographic location, the majority of BusinessTech&#8217;s readers live in Gauteng.<\/p>\n<p>2.9 million readers live in Gauteng, while 1.0 million readers live in the Western Cape.<\/p>\n<p>833,000 readers live in KwaZulu-Natal, with 300,000 readers each living in the Eastern Cape and Limpopo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech continues to lead the South African business sector, as the largest business news website in the country.<\/p>\n","protected":false},"author":57,"featured_media":502521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-502501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/502501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=502501"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/502501\/revisions"}],"predecessor-version":[{"id":502523,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/502501\/revisions\/502523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/502521"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=502501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=502501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=502501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}