{"id":50662,"date":"2013-12-06T15:52:05","date_gmt":"2013-12-06T13:52:05","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=50662"},"modified":"2013-12-06T15:57:12","modified_gmt":"2013-12-06T13:57:12","slug":"times-media-targets-broadcast-strategy","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/media\/50662\/times-media-targets-broadcast-strategy\/","title":{"rendered":"Times Media targets broadcast strategy"},"content":{"rendered":"<p>Times Media Group (TMG) says it has acquired a\u00a065% interest in Mpower FM Radio,\u00a0a commercial radio broadcaster based in\u00a0Nelspruit, Mpumalanga, with a satellite studio in\u00a0Emalahleni.<\/p>\n<p>&#8220;It is the intention of\u00a0TMG to re-launch and re-brand the station in early 2014\u00a0as part of a larger broadcast strategy in South Africa\u00a0and Africa,&#8221; TMG said in a\u00a0statement.<\/p>\n<p>Mpower\u00a0was launched in 2007, but\u00a0experienced financial difficulties and was placed under\u00a0business rescue in August 2013.<\/p>\n<p>The station has been\u00a0broadcasting an adult contemporary format, in English, to<br \/>\nthe major regions of Mpumalanga.<\/p>\n<p>The initial purchase consideration payable to the\u00a0business rescue practitioner appointed in respect of the company is R6 million, of which R1.5 million has already been paid.<\/p>\n<p>An additional R12 million has been committed to\u00a0providing working capital for Mpower\u00b4s turnaround\u00a0strategy over the next 2 to 3 years, TMG said.<\/p>\n<p>The group said that its strategy includes the acquisition and development\u00a0of broadcast assets, specifically radio and television.<\/p>\n<p>TMG recently acquired an interest in Multimedia Ghana, &#8220;and will continue to look for additional broadcast\u00a0opportunities in Africa, including South Africa&#8221;.<\/p>\n<p>The group noted that in a\u00a0broadcast landscape where frequencies and commercial\u00a0licences are scarce, Mpower presented an opportunity to\u00a0establish a footprint in radio for TMG.<\/p>\n<p>&#8220;With a revised\u00a0focus more appropriate to the audience of Mpumalanga, we\u00a0believe Mpower will provide a solid contribution to the\u00a0TMG broadcast portfolio.&#8221;<\/p>\n<p>&#8220;TMG will support the\u00a0commercialisation of the station with an advertising\u00a0sales solution from its industry leading national sales\u00a0team and provide additional management and programming\u00a0resources,&#8221; TMG said.<\/p>\n<p>Other shareholders in the station include\u00a0African Media\u00a0Entertainment and Direng Investment Holdings, as well as\u00a0local shareholders, Mbombela Media Consortium.<\/p>\n<h3 class=\"my-4\">More on Times Media Group<\/h3>\n<p><a title=\"Independent Newspapers accuses Times Media of \u201cdirty tricks\u201d\" href=\"http:\/\/businesstech.co.za\/news\/media\/50607\/independent-newspapers-accuses-times-media-of-dirty-tricks\/\"><strong>Independent Newspapers accuses Times Media of \u201cdirty tricks\u201d<\/strong><\/a><\/p>\n<p><a title=\"Times Media to cut up to 25 jobs\" href=\"http:\/\/businesstech.co.za\/news\/media\/48286\/times-media-to-cut-up-to-25-jobs\/\"><strong>Times Media to cut up to 25 jobs<\/strong><\/a><\/p>\n<p><a title=\"Times Media to cut up to 25 jobs\" href=\"http:\/\/businesstech.co.za\/news\/media\/48286\/times-media-to-cut-up-to-25-jobs\/\"><strong>Times Media results a mixed bag<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Times Media Group (TMG) says it has acquired a 65% interest in Mpower FM Radio, a commercial radio broadcaster based in Nelspruit, Mpumalanga, with a satellite studio in Emalahleni.<\/p>\n","protected":false},"author":10,"featured_media":43862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5554],"tags":[25,7154,5706],"class_list":["post-50662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-active","tag-mpower-radio","tag-times-media"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/50662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=50662"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/50662\/revisions"}],"predecessor-version":[{"id":50669,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/50662\/revisions\/50669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/43862"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=50662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=50662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=50662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}