{"id":507366,"date":"2021-07-24T17:30:40","date_gmt":"2021-07-24T15:30:40","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=507366"},"modified":"2021-07-23T17:00:01","modified_gmt":"2021-07-23T15:00:01","slug":"top-10-most-searched-for-used-cars-online-in-south-africa-right-now","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/motoring\/507366\/top-10-most-searched-for-used-cars-online-in-south-africa-right-now\/","title":{"rendered":"Top 10 most searched for used cars online in South Africa right now"},"content":{"rendered":"

New data from AutoTrader reveals a record high of over 319 million online vehicle searches conducted during the first half of 2021.<\/p>\n

The group’s 2021 AutoTrader Mid-Year Industry Report, provides precise data when it comes to the used car market in South Africa. The 56-page report found that BMW is the most searched for and also the most viewed used car brand in the country, while the most searched for model is the Toyota Hilux. It is also the most enquired about second-hand vehicle.<\/p>\n

The Volkswagen Golf GTI is the most searched for individual variant, it said, while sport utility vehicles (SUVs) have the highest number of body type searches.<\/p>\n

According to AutoTrader CEO George Mienie, the report comes at a pivotal time for car manufacturers and car dealers alike. \u201cFollowing the recovery of a disrupted South African auto market, the industry focus now needs to shift to forging a path towards the new normal, one that ensures sustainability for the long term,\u201d he said.<\/p>\n

“Car shopping behavioural patterns and journeys were analysed, leading to insights into which makes, models and for the first time in South Africa, which variants including trim level data have become important to car-buying consumers,\u201d Mienie said.<\/p>\n

Since the last AutoTrader Car Bi-annual Industry Report, the top 5 most searched for brands remains largely the same, with only a single change in rank. The data shows that the lead in searches that BMW has traditionally enjoyed, has diminished further in the last six months as consumers search and compare more brands in their consideration set.<\/p>\n

The top 3 most searched for car brands in South Africa took 37% of all car searches, down from 45% in the last six months of 2020. 12.8% of all car brand Searches went to BMW, down from 15.4% in
\nthe previous six months. Mercedes-Benz took second place with 11.94% of all car searches, with Volkswagen accounted for 11.87% of total searches.<\/p>\n

\"\"<\/a><\/p>\n

Coming out of the epicentre of the <\/span>national lockdown, double & single c<\/span>ab bakkies commanded the most <\/span>consumer attention. The top 3\u00a0 <\/span>most <\/span>searched <\/span>for m<\/span>odels, <\/span>which <\/span>represent 0.4% of all models listed <\/span>on <\/span>AutoTrader, <\/span>attracted <\/span>9.4% <\/span>of <\/span>all model searches, down from <\/span>11% in the previous six <\/span>months. <\/span><\/p>\n

Ultimately, <\/span>the <\/span>share <\/span>of <\/span>searches has dropped across most m<\/span>odels, but absolute search figures <\/span>for top models have increased by <\/span>17.6%. <\/span><\/p>\n

Top 10 Models<\/span><\/strong><\/p>\n

The most searched for model (3.6% <\/span>of all searches), once again was the <\/span>Toyota Hilux, with <\/span>11.5 million searches. <\/span>The second most searched for model <\/span>was the <\/span>Volkswagen<\/span> Golf<\/span>, with 2.9%\u00a0 <\/span>of the total search share. The <\/span>Mercedes-Benz C-Class<\/span> which <\/span>generated 2.8% of the total search share <\/span>(9 million searches), was third. <\/span><\/p>\n

\"\"<\/a><\/p>\n

The Volkswagen Golf GTI is still the most searched for variant of all listed variants available for sale. The top 3 most searched for variants (0.004% of all available) received 1.4% of all searches.<\/p>\n

It\u2019s worth noting, that since the introduction of Variant level search functionality, searches for the Volkswagen Golf GTI have tripled. The Volkswagen Polo GTI has retained the second most searches (1.4 million searches or 0.45% of total search share) after losing its position to the Mercedes-AMG C-Class C63\u00a0 in the previous reports, receiving 0.44% of the total share.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

\n

Read: South Africa\u2019s top 10 most sought-after used cars \u2013 with price and mileage<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

New data from AutoTrader reveals an all-time record high of over 319 million online vehicle searches conducted during the first half of 2021.<\/p>\n","protected":false},"author":10,"featured_media":463948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11119],"tags":[7176,26],"class_list":["post-507366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring","tag-autotrader","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/507366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=507366"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/507366\/revisions"}],"predecessor-version":[{"id":508526,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/507366\/revisions\/508526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/463948"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=507366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=507366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=507366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}